&Walsh Crafts Bombay 99 Identity

&Walsh has crafted the identity for new mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet from Bombay 99 to guide the creative process.

Parent Indian company Parle Agro recently launched Bombay 99, its latest range of mixers. Walsh and her team were appointed to create the branding and packaging design for the launch of the new product line. 

“The Bombay 99 name is an ode to the brand roots, referring to the pin code of their historic headquarters in Mumbai,” says Jessica Walsh. “We brought the branding to life through custom flourishes and ornaments inspired by traditional Indian flourishes and designs. We designed them with a modern twist. The creation is inspired by the shape of a single droplet from a drink.”

With a backdrop of Indian-inspired language surrounded by elaborate patterns and iconography, the new branding comes in a refreshing mix of subdued grey, acid bright pink, and joyful yellow. Sanchit Sawaria’s artwork and animations by Pawel Stojek, Lorenzo Cobo, Lucas Luz, and Lucas Ramos bring it all to life. Each color represents a distinct flavor and the entire line is celebrated in accompanying product photography by Tiffany Thebodeau, Chelsea Finkel and Jarett Loeffler.