Marc Seligson

PRESIDENT + FOUNDER
BIG PIVOT PARTNERS
LAGUNA NIGUEL CA

With more than 28 years of experience building markets and servicing clients in the investor, corporate, sustainability and marketing communications space, a major turnaround effort at his former firm led to an obvious next step … Big Pivot Partners. Partnering is what we do. As leaders, managers and consultants, we have worked with clients ranging from IPO’s and start-ups to the Fortune 500 in the public space, private and not for profit organizations, and a variety of small businesses across a wide variety of sectors and industries. Our solutions include ESG and corporate reporting, integrated brand management, interactive and social media and more. Rather than attempting to be one size fits all, Big Pivot partners with experts in the space to bring award winning communication solutions to their growing client base. In 2011, he took his love of music to a new level and began performing live in local spots. His talent and ambition have helped him grow his musical hobby into much more. He can be seen weekly at some of the best restaurants and live music venues in the SoCal area.

 

Looking forward, are you optimistic about the role of graphic design in business and society?

Extremely optimistic! The world continues to become a more visual space. We all walk around with a screen in our pocket, that shares interactive designed communications, as well as statically designed communications, in a digital platform. As we assist organizations communicate to their stakeholders, through their Environmental, Social and Governance (ESG) and annual reports, we see a move to more graphics and less text. We digest information graphically, in smaller and smaller bites, when offered. A picture is still worth a thousand words … maybe more.

 

Have the challenges of the past two years changed the way you approach your work?

The past two years have reinforced the reality “that’s the way we’ve always done it” wouldn’t work anymore. The pandemic has forced us to make the world a smaller place. We’re more efficient, nimble, connected and ultimately successful, as the traditional ways gave way to new ways. The ability to build a global business without leaving your physical location is powerful.