Volume 7 Of Series Looks At Branding Ideas For Small Retail Businesses
On a mission to demonstrate just how far digital printing has advanced, and the possibilities of creative thinking for any small business project, Neenah has released Explore 7, a masterclass in digital printing and original design. The seventh volume in the series features samples of sustainable branding ideas for small, local retail businesses.
Printed digitally using the HP Indigo 7900, the promotion pushes the limits of this digital press’s innovative capabilities. It showcases the new HP Indigo ElectroInk Silver metallic ink and a multitude of specialty printing techniques including holographic foil, a realistic foil-stamped and embossed rivet handwritten variable data.
“It’s the perfect solution for small retail businesses in need of creating beautifully designed branding and marketing materials, with short-run quantities,” said Katelyn Lueck, Associate Brand Manager, Commercial for Neenah. “As these businesses begin reopening, they must have marketing support to help reestablish customer relationships.”
Digital printing allows designers and customers to do things they might not have the opportunity to do with traditional print such as reviewing one-off comps throughout the process and making strategic changes on-press. Graphics and text are customizable to create personal connections with customers.
Another aspect of this new, idea-packed promotion is the consideration of sustainably-focused branding in the retail marketplace. According to Neilson, “Over 50% of shoppers are influenced by key sustainability factors such as a company being environmentally friendly or known for its commitment to social values.” Explore 7 focuses on creative ways to highlight sustainability platforms such as shopping local and sustainability messaging.
To exemplify this concept, in Explore 7 Neenah pairs eye-catching branding with iconic, environmentally responsible papers, such as CLASSIC, ENVIRONMENT, ROYAL SUNDANCE, ASTROBRIGHT, ESSE, and ESTATE LABEL from their digital portfolio.
“Pairing the right papers with incredible digital printing techniques will ensure your retail brand stands out and gets noticed on the shelf. The breadth and depth of sustainable papers within our digital portfolio expand the opportunity for creating high-impact, lower-cost, short-run solutions for smaller businesses,” concludes Lueck.
To help designers and printers quickly advance their ideas and projects, Neenah offers downloadable dielines for every printed sample included in Explore 7 and the previous six volumes. “The samples offered in this series can be used or adapted to any business or vertical from beauty to hospitality, so these dielines can help kick-start the creative process,” said Lueck.
Download dielines and explore short-run samples including original boxes, hang tags, gift certificate holders, table tents, direct mail, and more from the Neenah website.
