Creative agency Trollbäck + Company (T+Co) has created a series of digital advertisements for Spotify Premium. The campaign includes 10 videos translated in 10 languages across 30+ markets for the streaming music service.
The main challenge: to convey several product features for today’s increasingly distracted online and mobile users. T+Co addresses this with a series of animated sequences that represent each benefit of the subscription plan — from ad-free listening to offline access to better sound quality.
Says Creative Director Brian Bowman, “The key to these spots was quickly establishing emotional connections based on the different contexts in which each feature might be useful. Spotify provided us with general contextual scenarios, and then we conceived a visual system for each one with unique presentations of copy, brand patterns, and textures.” Adds CCO Jakob Trollbäck, “Spotify has a sophisticated understanding of its visual brand.
Their use of bold colors, large type and clean compositional designs fell right in our wheelhouse creating this campaign.” The Spotify Premium work is the latest in a series of projects by T+Co for the music service, which has included the branding and promotion of Spotify’s new video features, its Spotify Party App, and late last year, a December’s holiday promo and the big Christmas Eve ad which announced that The Beatles catalog was available for streaming for the first time.
“Premium” Credits:
Spotify
Head of Audio and Video: Johannes Ring
Global Creative Director: Alex Bodman
Creative – Audio and Video: John Tersman Toll
Lead Revenue Designer: Rahul Sen
Producer: Cristina Forsström
Trollbäck + Company
Creative Director: Brian Bowman
Associate Creative Director: Rosie Garschina
Designer: Rosie Garschina
Animator: Ben Nichols
Animator: Paris Glickman
Editor: September Raines
Executive Producer: Erica Schrager
Line Producer: Dave Nelson
Rotoscope: Trace VFX
Original Music and Sound Design – You Too Can Woo
