Three Tips to Help Guide Your Job Search


What Are Your Career Goals For 2018?

If one of them is to land a new — or perhaps first — job, there are a few things you should know about the current state of the creative industry. As more companies recognize the value of design for business, demand remains strong for skilled creative talent. According to research by The Creative Group, creative and marketing professionals surveyed said the top areas they would like to hire are web design and production and print design and production.

While many employers want to add creative staff, 71 percent of hiring managers surveyed said it’s difficult to find professionals with up-to-date digital skills. It’s no surprise given unemployment rates for many creative positions, including designers, are lower than the national average. As a result, companies have to work harder to attract and retain top creative talent. Smart hiring managers are moving quickly and offering competitive salaries, benefits and perks when they come across promising candidates.

Are you ready to take advantage of the 2018 employment market? Here are three tips to help guide your job search:

  1. Put your best self forward. In a survey from The Creative Group, advertising and marketing executives said they receive an average of 32 resumes for an open position and meet with about seven candidates before filling a role. To rise above the competition, make sure your resume, cover letter and portfolio are in tip-top shape and tailored to each opportunity. Only outstanding materials will help you land an interview and offer.
  2. Let your soft skills shine. Twenty-three percent of hiring managers surveyed by The Creative Group said they put a greater emphasis on soft skills than hard skills when evaluating applicants for creative roles. Show off your communication and interpersonal skills, in addition to your technical expertise, throughout the hiring process to convince potential employers you’re a good fit for the job.
  3. Don’t hesitate to negotiate. Our research shows that 57 percent of hiring managers are at least somewhat willing to negotiate compensation when extending an offer to a top candidate. Avoid losing out on the potential for higher pay by being prepared for the conversation.

Now is a great time to enter the creative industry, and professionals who have the passion, dedication and drive will surely succeed. I wish you a wonderful new year and the best of luck as you begin your career!

Diane Domeyer is Executive Director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit