Adrián Enrique Novello of Lion Agency speaks to the challenge of branding for the LGBT market in a way that reflects values, services and feelings. Being merely “LGBT Friendly”, he says, is no longer enough.
Tag: lgbt
Adrián Enrique Novello of Lion Agency speaks to the challenge of branding for the LGBT market in a way that reflects values, services and feelings. Being merely “LGBT Friendly”, he says, is no longer enough.