Rebranding by The Working Assembly differentiates padel from pickleball and other racquet sports and seeks to establish the Pro Padel League as a premier professional sport. The Logo reflects “anatomy of the racquet” and video captures energy, bounce, acceleration.
Tag: signage
Margaret Calvert To Receive TDC Medal
The Type Directors Club’s highest honor recognize individuals and institutions who have made outstanding contributions to typography.
C&G Partners Floats New Graphic System
C&G Partners designed the signage, way finding, and graphic system for Little Island, Manhattan’s newest public park and performance space.
FITCH Reimagines Walmart Experience
Walmart unveils a mobile-first in-store shopping experience. Brandon Boston of FITCH leads the effort which features a sleek design aesthetic, a layout that spotlights products, and end-to-end digital navigation.
Custom Typeface Kicks Off Football Club Rebrand
Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.
Naturally, Responsible Signage Makes an Impact
New from Neenah: an environmental wide format alternative to styrene, which also meets the standards of durability and designer quality.
New Ruche Premium Creped Papers ‘Feel Like Cotton’
Ruche, a creped premium text and cover, is winning attention across North America from designers, printers, merchants, retailers and packaging converters/printers.