BrandOpus is responsible for new creative for HUZZAH Probiotic Seltzer, a non-alcoholic innovation from Molson Coors Beverage Company. Launched in the Fall with the support of LA Libations, a next-generation beverage incubator, HUZZAH is a flavored seltzer with added probiotics to help support a healthy gut. In connection with the debut, BrandOpus helped develop the product’s name, identity and brand world, including website and e-commerce. The positioning calls for targeting consumers who “live life out loud” through energetic and enthusiastic branding – hence the celebratory name to a bright, neon color palette. A bold-brush stroke exclamation point symbol front and center, along with a blend of straightforward graphics and photography, creates a brand world that will hopefully break through in the seltzer aisle and reflect the product’s cool Southern California origins.