CBX has announced that Mark Christou has joined its team as Principal. A design veteran who has co-created and co-built CPG brands across the food, beverage, beauty, and lifestyle spaces, Mark will help drive new opportunities and further elevate the agency through the expansion of CBX’s capabilities. Prior to CBX, Mark was the Founder and Creative Partner of ROOK/NYC as well as the Founder & Partner of R/Co Ventures — a venture group established to invest in and partner with CPG companies. His extensive CV encompasses eye catching creative work and a maverick approach to business. It’s this unique combination that CBX will rely on as the agency marks its 20th year in business in 2023 and to build its future on.
“Having co-created and co-built brands in the CPG space in the last five years, I have a unique perspective and way to connect with brands in a world where the engagement never stops. I’m excited to bring this expertise to the well-established creative studio that is CBX — to further its offerings and to drive the business forward in many growth areas,” said Christou. “Brands large and small have the same challenges, we want to be able to service them all in what I believe is the only way of doing business, which is in true partnership — a people first approach in which connection is of the utmost importance to us at CBX.”
“Our responsibility — to our client brands and to ourselves as creatives — requires the agency to always evolve,” said the Partners at CBX. “We have great confidence that Mark will help inspire CBX as a creative and business leader. From delivering business-driving work in the present to seeking out new opportunities that challenge creative paradigms and deliver unexpected solutions, Mark is here to breathe new energy, ideas, and purpose in its service to brand and client alike.”
Based in New York and Minneapolis, the CBX agency provides award-winning brand positioning and product portfolio architecture, identity design and corporate branding, package and private label design, and retail activation services to some of the most beloved brands in the world. Clients include: General Mills, Snapple, Hershey, Hormel Foods, J.M. Smucker Co, Land O’ Lakes, Clorox, Mott’s, Kroger, Purina Mills, Celestial Seasonings, Rite Aid, Cargill, Church & Dwight, Dairy Farmers of America, Lutron, Melissa & Doug, Merck, Mondelez International, Pepsico Beverages & Food, Proximo Spirits, Kimberly-Clark, Home Depot, Wakefern, Boston Scientific, Wawa and The Boston Beer Company.