Forthcoming Release: Creatives on Creativity

What Is Creativity To You?

In Creatives on Creativity (Luster; August 7, 2021, $49.95), Steve Brouwers, creative director at Ads&Data in Belgium, interviews 44 makers – painters, photographers, graphic designers, conceptual artists, furniture designers, video artists, advertisers – from all around the world. He asks them about their childhoods, their creative process, their inspirations and their most memorable achievements. The question that kicks off every interview – “What is creativity to you?”– results in a collection of personal conversations providing insight into the artists’ minds. Interviews include some of today’s most original masterminds, including adman and art director, George Lois; educator, designer, and podcast host Debbie Millman; leading graphic designers and creative directors Stefan Sagmeister, Paula Scher, and Matt Willey; and influential illustrators and artists Maira Kalman and Yuko Shimizu. Sure to become a must-read for creative professionals, the collection features original photography of the artists and their studio spaces, accompanied by examples of their work.

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