Global brand design agency Jones Knowles Ritchie (JKR) is helping to mark the 50th anniversary of the Beanz Meanz Heinz slogan with limited edition packaging in the UK. The limited edition tins of Heinz Beanz are available exclusively from Selfridges in London, and feature 50 different iterations that recall the role of the product in people’s lives.
The slogan itself is one of the most honored and iconic UK advertising history. JKR says that its design work seeks to create a sense of comfort and welcoming, while also providing an opportunity to bring the brand to the next generation. The promotion includes a pop-up shop, point-of-sale signs and displays, and a window display at Selfridges to acknowledge the anniversary.