Shutterstock FLEX
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2023
      • 2022
      • 2021
    • Students To Watch
      • 2023
      • 2022
      • 2021
    • Top Design Schools
    • Logo Trends Report
      • 2022
      • 2021
      • 2020
    • Responsible Designers to Watch
      • 2022
      • 2021
      • 2020
    • Print Design Survey
      • 2023
      • 2022
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2022
      • 2021
      • 2020
    • Inhouse Design
      • 2023
      • 2022
      • 2021
      • 2020
    • Package Design
      • 2023
      • 2022
      • 2021
      • 2020
    • Digital/Web Design
      • 2023
      • 2022
      • 2021
      • 2020
    • Health+Wellness
      • 2022
      • 2021
      • 2020
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • magazine
    • subscribe
    • digital edition
    • Free Resources
    • media kit
    • specifications
  • Newsletter
  • suppliers + services
  • about us
    • who we are
    • contact us

New Chicago Fire Logo Ignited

Fresh, Top Stories December 4, 2019December 6, 2019 Ilana Greenberg

After the Great Fire of 1871 razed the city to ashes, the people of Chicago stood on still-scorched earth and resolved to rise again. The new logo for the Chicago Fire Football Club features an icon — “flames inverted to become a crown” — which, asserts Fire President and general manager Nelson Rodriguez, tells the story of the dramatic rebirth. He notes that “the club’s pillars — Be Chicago. Be Football. Be a Club. — are fused into the new badge as well.” The old crest was a fire department-like blue, red and gray Florian cross with a stylized “C” in the middle. The new logo is a dark blue oval with two sets of triangles — one gold, one red — divided by a line. Creative credits go to Doubleday & Cartwright, which has extensive experience with major league sports clients; the firm is based in Venice CA and Brooklyn NY.

 

CHICAGO_FIRE_FC_TAGLINE

 

CHICAGO_FIRE_FC_SWAG

About Ilana Greenberg

View all posts by Ilana Greenberg →

Post navigation

Siegel+Gale Travels With Hudson
The Atlantic Earns An ‘A’ For Design
The Idea Shop by Neenah
Northwestern: work at the intersection of data, design, and technology
Verso is now Billerud - Pride and Passion
Need Spooky Good Design for Your Packaging?
Kallima Paper - Ideal for all your printing needs.
Newhouse
Shutterstock FLEX
Artisan
Academy of Art University
Domtar Lynx - Trusted to Deliver
Syracuse University
Work Experience Can Apply to Your Degree
Copyright © 2023 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress