Medical Cannabis Mentor, a new online learning platform for healthcare professionals, patients and dispensary personnel, has launched with a brand identity by Here Design. With legislation around cannabis use changing rapidly across many US states and the world, co-founders of Medical Cannabis Mentor Dr. Junella Chin and Joe Dolce identified a need for medical professionals and dispensary workers to undertake training in how to dose and deliver the drug with confidence and accuracy.
Keen to move away from the traditional design codes of the cannabis sector, Dolce and Dr. Chin approached London-based Here Design to create a modern, intelligent and approachable look and feel for the online education platform.The logo brings together two recognizable symbols – the cannabis leaf and medical cross – to create an image that is visually engaging and clear in its intentions. A refined color palette of green and neutral tones is used across the online learning platform and downloadable materials. The project includes brand identity, printed and digital collateral, brand guidelines, and promotional materials.