IKEA has launched IKEA Kreativ, a design experience meant to bridge the e-commerce and in-store customer journeys, powered by the latest AI developments in spatial computing, machine learning and 3D mixed reality technologies. Available in-app and online, the core technology was developed by Geomagical Labs, an IKEA retail company, which Ingka Group (the holding company that controls most of IKEA’s stores) acquired in 2020. According to IKEA, it is the home retail industry’s first fully featured mixed-reality design experience for lifelike and accurate interior design. A user can use either IKEA inspiration imagery from the digital showroom or their own captured images to place furniture and furnishings, experiment with options, and more.
“The 3D and AI technology developed by Geomagical Labs will be used to bring out the uniqueness of IKEA digitally,” said Phil Guindi, head of products at Geomagical Labs. ‘This is a vital moment in the IKEA digital transformation journey as we continue to develop and innovate to meet the customer and their needs, where they are.”