Nonin Medical, Inc. has partnered with branding and design agency KICK to launch a new medical device for the EMS market. The CO-Pilot is a handheld device with wireless capabilities that helps EMS, firefighters and military personnel measure patient vital signs following cardiac arrest, traumatic injury, carbon monoxide or smoke inhalation. KICK, which has a wide-range of medical and healthcare experience, established the brand strategy and branding, along with a launch campaign and product packaging. The campaign theme is “Trust What’s in Your Hands” which highlights the relative reliability of CO-Pilot. KICK also leveraged the flashing lights of an emergency setting, indicating seriousness and urgency while showcasing the technology and innovation that CO-Pilot offers. The campaign communicates the technology’s reliability, durability and precision for the people who use it. Christine Horton is Vice President of Global Marketing at Nonin.
Kick Responds For EMS Product Launch
