Mars Wrigley brand Skittles has teamed up with GLAAD for the third year on the brand’s annual Pride packs. While they have historically been all gray – “only one rainbow matters during PRIDE” — this year the packs get a splash of color, thanks to six artists within the LGBTQ+ community who created original designs that represent how they “see the rainbow” every day. Each of the five Skittles Pride packs will have a QR code that, when scanned, will lead people to a virtual studio where they can learn more about the artists, their work, and the inspiration behind their illustrations.
“At Mars we believe that in the world we want tomorrow society is inclusive,” says Justin Hollyn-Taub, senior director, Mars Wrigley. “The Skittles brand, which is a proud part of Mars, is committed to advocating for the LGBTQ+ community both within our own organization and throughout the world. While Pride Month is a time to reflect, self-educate, and celebrate, we know that long-term sustained support and allyship is key in building a more inclusive and diverse society.”
Mars has created 12 global LGBTQ+ associate resource groups across its confectionery, food, and pet care businesses. The resource groups empower thousands of Mars associates to advocate on behalf of the LGBTQ+ community, and to support the business and each other with resources and education. For every Skittles Pride pack purchased, $1 will be donated, up to $100,000, to GLAAD’s work and programs, including its ongoing efforts to accelerate acceptance and combat anti-LGBTQ+ discrimination. For more information, follow @Skittles on Facebook, Twitter and Instagram.