Sonia Greteman has been named to the 2019 Women in Business Hall of Fame by the Wichita Business Journal. She and two other area entrepreneurs will be inducted at an event at the Hyatt Regency Wichita (KS) on August 13. Greteman says she has always balanced her creative drive with an equally impassioned entrepreneurial one. As a young girl she accompanied her entrepreneurial father, who led Boeing Wichita’s photography department, to weekend car races. They printed photos in the family’s basement darkroom, then sold them at their 81 Speedway photo booth. She learned she liked both sides of the business – creation and commerce. She founded Greteman Group in 1989, and 30 years later still serves as its president and creative director. “Being both left and right brain has advantages,” says Greteman. “Creative doesn’t work without a results-focused, metrics-driven strategy behind it. I started thinking about the bottom line early in my career.” Greteman’s long list of personal achievements include a special governor’s appointment, American Advertising Federation lifetime-achievement award, American Marketing Association marketer of the year, Broadcast and Media Professionals hall of fame, Junior Achievement of Kansas Hall of Fame Laureate, Donna Sweet Humanitarian of the Year, Wichita Aero Club founding board member and more. She serves on multiple industry and community boards, and is an in-demand speaker, presenting at conferences such as the International Aviation Women’s Association (IAWA) General Aviation Women’s Leadership Forum in Boca Raton FL. Greteman has been a GDUSA Person To Watch and recently wrote a column in GDUSA magazine reflecting on her career. The Wichita Business Journal’s Women in Business Awards recognize outstanding women for their career accomplishments and contributions to the success of other women.
