RE/MAX Floats Refreshed Brand

RE/MAX, the real estate network, has refreshed its brand, including the familiar balloon logo and wordmark. The red, white and blue hot air balloon has been updated “to be brighter, more modern and more appealing to the home buyers and sellers of today – while being instantly recognizable as RE/MAX.”


Pete Crowe, Senior Vice President of Communications and Marketing, describes it as “a brand evolution, not a brand revolution.” The new logo is credited to Camp + King, its San Francisco CA-based advertising agency.


Advertising Agency: Camp + King, San Francisco, CA (USA)
CEO: Jamie King
Chief Creative Officer: Roger Camp
Creative Director: Rikesh Lal
Creative Director: Jesse Dillow
Senior Designer: Dani Saputo
Associate Director of Strategy: Carlisle Hensley
Brand Director: Emily Dillow