Manischewitz is rebranding to extend its appeal to the culturally curious as well as the kosher-keeping. Jones Knowles Ritchie (JKR) has created a more accessible and playful brand refresh just ahead of the Passover holiday selling season.
Tag: ad campaign
Not All New Yorkers Heart NYC (Logo)
Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…
Schick Celebrates Men’s Individuality
New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.
Shepard Fairey’s LA Tourism Logo
LA’s new tourism logo is a collaboration between Shepard Fairey‘s Studio Number One and design studio/font creator House Industries. The logo is intended to exude sunny optimism and a hint of street cool, with a gradient that says sunsets and diversity.
R/GA Repositions Anchor
R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.
Burns Group Campaign Anything But Flat
Burns Group develops a witty “Anything But Flat” campaign for Pura Still, a still spiked water, that lauds the lack of bubbles.