Wolff Olins has worked with Ubisoft and Wieden+Kennedy Amsterdam on a major rebrand of Ubisoft’s flagship strategy game. The work includes developing the first ever masterbrand as well as a new design ethos, ‘Crafted with Care,’ which inspired the creation of a handmade, crafted look and feel for the brand.
Tag: brand purpose
BAM Names Farfan Chief Brand Officer
BAM has named creative agency veteran Luis Felipe Farfán as Chief Brand Officer. He will bring a holistic, entrepreneurial approach to the job, and is the first Mexican American to serve on BAM’s senior leadership team.
Dove Combats Stereotypes Of Brazilian Women
The initiative, created by Dove’s Brazilian agency Soko, brings messages to the streets, targeting tourists and aiming to combat the objectification of the female body by visitors during and beyond Carnival.
Kraft Mac & Cheese Gets Comfortable
Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
Clarkmcdowall Unifies Association Brand
Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.
JKR Intros Heinz Global Masterbrand
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.