Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.
Tag: brand purpose
Clarkmcdowall Unifies Association Brand
Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.
JKR Intros Heinz Global Masterbrand
A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.