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Tag: brand purpose

Kraft Mac & Cheese Gets Comfortable

Package Design USA (PDUSA), Top Stories June 27, 2022June 27, 2022 Ilana Greenberg

Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.

Clarkmcdowall Unifies Association Brand

Fresh, Top Stories March 19, 2022March 23, 2022 Ilana Greenberg

Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.

JKR Intros Heinz Global Masterbrand

Fresh, Top Stories June 10, 2020June 16, 2020 Ilana Greenberg

A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.

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