Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, its first new global platform for the beverage giant since 2016, and reveals the ‘Hug,’ a new perspective on the iconic logo.
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Coca-Cola is working to create a bottle made 100% from paper – an innovative packaging technology that may help them achieve a World Without Waste.
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Paul Stechmesser has 15 years experience in global brand strategy and development, creative direction, strategic design and motion graphics.