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Tag: coca-cola

Coca-Cola Rolls Out New Cans

Package Design USA (PDUSA), Top Stories January 24, 2022January 25, 2022 Ilana Greenberg

Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’

Logo Gives Coke Drinkers A Hug

Fresh, Top Stories October 23, 2021October 23, 2021 Ilana Greenberg

Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, the first new global platform for the beverage giant since 2016, and reveal the ‘Hug,’ a new perspective on the iconic logo.

Coca-Cola Unveils Minimalist Can Design

Package Design USA (PDUSA), Top Stories April 17, 2021May 5, 2021 Ilana Greenberg

How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.

Coca-Cola With Coffee Pioneers New Category

Package Design USA (PDUSA) January 30, 2021 Ilana Greenberg

Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.

Introducing Coke’s Paper Bottle Prototype

Package Design USA (PDUSA) October 11, 2020November 11, 2020 Ilana Greenberg

Coca-Cola is working to create a bottle made 100% from paper – an innovative packaging technology that may help them achieve a World Without Waste.

Pepsi Likes New Tagline For 2020

Fresh December 14, 2019January 13, 2020 Ilana Greenberg

Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.

Fresca Gets A Refresh

Package Design USA (PDUSA) May 9, 2018May 9, 2018 Ilana Greenberg

The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.

Coca-Cola Packaging To Sing a Different Tune

Package Design USA (PDUSA) April 6, 2016 Ilana Greenberg

A campaign composed by Wieden+Kennedy has Coca-Cola sharing music lyrics on bottles and cans.

Paul Stechmesser

People To Watch 2016 February 3, 2016 Gordon Kaye

Paul Stechmesser has 15 years experience in global brand strategy and development, creative direction, strategic design and motion graphics.

Apple and Google Top Best Global Brands

Fresh, News December 14, 2015January 8, 2016 Gordon Kaye

Apple, Google and other tech firms dominate the 16th annual Best Global Brands study conducted by Interbrand.

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