How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.