Weiden+Kennedy and the Coca-Cola brand have introduced Real Magic, its first new global platform for the beverage giant since 2016, and reveals the ‘Hug,’ a new perspective on the iconic logo.
Tag: coca-cola
Coca-Cola Unveils Minimalist Can Design
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Coca-Cola With Coffee Pioneers New Category
Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.
Introducing Coke’s Paper Bottle Prototype
Coca-Cola is working to create a bottle made 100% from paper – an innovative packaging technology that may help them achieve a World Without Waste.
Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
Fresca Gets A Refresh
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
Coca-Cola Packaging To Sing a Different Tune
A campaign composed by Wieden+Kennedy has Coca-Cola sharing music lyrics on bottles and cans.
Paul Stechmesser
Paul Stechmesser has 15 years experience in global brand strategy and development, creative direction, strategic design and motion graphics.
Apple and Google Top Best Global Brands
Apple, Google and other tech firms dominate the 16th annual Best Global Brands study conducted by Interbrand.