Helping Consumers Find The Flavor
Coca-Cola is set to unveil a line of redesigned cans for its flavored and zero-sugar products as well as a new mocha-flavored coffee drink. Fans of cherry, vanilla, and cherry-vanilla flavored cans will notice that the Coca-Cola logo is enlarged and shaded in either white or black lettering to make it easier for consumers to tell the difference between regular and sugar-free.
Cherry Coke will be offered in magenta cans and bottles while the new vanilla-flavored option will come in cream-colored cans and bottles. A can of Cherry Vanilla Coke will feature stacked colors (magenta on the bottom, cream near the top) to signify its dual flavors.
“We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design,” said Natalia Suarez, the senior brand manager of Coke Choice Portfolio for Coca-Cola North America.
The announcement comes after the brand updated its packaging for original Coke and Coke Zero flavors with a more “simplified” and “streamlined” design in 2021. “The consumer landscape is always changing, which means we must evolve to stay ahead,” Suarez said at the time.