Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.
Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.
Aer Lingus’ new brand livery reflects the airline’s position as a modern and contemporary Irish brand. The refresh comes more than 20 years after the previous brand change.
Bank of America’s Flagscape logo gets its first update since being introduced in 1998, reflecting a more modern brand that delivers both cutting-edge technology and high-touch solutions for clients.
Taco Bell has a flexible new logo created by Lippincott in collaboration with Taco Bell’s internal design group, TBD.