Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.
Tag: lippincott
Designing For The Human Era
Brendan Murphy posits that while direct-to-consumer brands have given us a slew of both personal and personable names, the shift from the institutional to the human era has also given rise to much more human brand logos and brand expressions.
Lippincott Launches New Rocket Mortgage Logo
Detroit-based Quicken Loans worked with Lippincott on a redesign for their Rocket Mortgage product and its affiliates.
Lippincott Pilots Aer Lingus Brand Refresh
Aer Lingus’ new brand livery reflects the airline’s position as a modern and contemporary Irish brand. The refresh comes more than 20 years after the previous brand change.
Bank of America Flies New Flagscape
Bank of America’s Flagscape logo gets its first update since being introduced in 1998, reflecting a more modern brand that delivers both cutting-edge technology and high-touch solutions for clients.
Lippincott Modifies Century-Old DuPont Oval
DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.
BAC Credomatic Overhauls Brand
BAC Credomatic overhauls brand to connect with a new generation of financial services customers.
New Taco Bell Logo Is About Customization and Color
Taco Bell has a flexible new logo created by Lippincott in collaboration with Taco Bell’s internal design group, TBD.
Visual Language in the On-Demand Age
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.