Gretel collaborates with sports new company The Athletic to develop fresh positioning and a new visual strategy, as well as a campaign that celebrates its commitment to smart long-form sports content.
Tag: print design
Print Equals Human
Kevin Kernan of GDLOFT on the power of print, especially now, to cut through the digital clutter and appeal to the senses. People, he writes, want their humanity back.
Design Army Rebrands Neenah As Solutions Company
Pum Lefebure and Design Army have conceptualized and art directed a new campaign, featuring the tagline ‘Where Ideas Lead’ that helps rebrand Neenah as a solutions company and, at the same time, modernizes the concept of paper.
Metallic Inks – Choose Wisely!
The next time your brief calls for a little bling, grab the Pantone Metallics Guide and Chips Books for over 350 durable Packaging Metallics colors and more than 300 metallic inks for commercial graphics projects.
The GDUSA Podcast #4: Brett Traylor of Thinkso
Gordon talks to Brett Traylor, cofounder and senior partner at creative agency Thinkso, about growing up in a printing family, designing for good, and the derivation of his firm’s name.