A collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry results in a more modern and friendly look for the global mobility company.
Tag: uber
YouGov Brand Study Sticks Band-Aid On Top
Band-Aid was named the healthiest overall brand by consumers in a new YouGov BrandIndex Study. GEICO scored the best ad awareness and Tesla was tops among LGBT consumers.
Uber and Airbnb Prove Brand Disruption Is Not Just For Show
Creatives are well-situated to help brand disruptors like Uber, Airbnb and Postmates change the status quo argues Dak Dillon of Hub & Spoke.
Karhoo Takes On Uber With Identity That Screams Choice
Graphics by London’s SomeOne announces to operators and consumers that ‘Here Comes Choice.’
Uber Rebrand Mixes Atoms and Bits To Mixed Response
Uber, the ride-sharing service, has been rebranded by its inhouse team. The effort is ambitious, the response mixed at best.
Uber In-Car Print Publication Arriving Now
Uber has launched a printed magazine for riders called Arriving Now.