Cow Icon Has The Last Laugh

Located in Charlotte NC, Team Creatif USA serves a roster of clients ranging from small, local brands to well-established global icons like The Bel Groupe, a major player in the healthy fruit and dairy single-serving portion snacking category. Approaching work for the Laughing Cow brand, the design firm updated the brand’s visual story by bringing new life to the iconic cow design – inspired by a light-hearted strategic approach that “it’s better to laugh…” With a range of varieties available, flavor differentiation was a key component of the communication at shelf. To achieve this, the design team used a bright stroke of color across the multiple varieties. “It was the near-century-long history of the cow and the strategic positioning of ‘it’s better to laugh,’ which inspired us to reassert her significance on pack,” said Brady Bone, Creative Director at Team Creatif.