There are three responses to a piece of design — yes, no, and WOW! WOW is the one to aim for.
– Milton Glaser

 

It’s through mistakes that you actually can grow. You have to get bad in order to get good.
— Paula Scher

 

The details are not the details. They make the design.
– Charles Eames

 

If you can design one thing, you can design everything.
– Massimo Vignelli

 

Design can be art. Design can be aesthetics.
Design is so simple, that’s why it is so complicated.
– Paul Rand

 

Practice safe design: Use a concept.
–Petrula Vrontikis

 

What works good is better that what looks good,
because what works good lasts.
–Ray Eames

 

When you make something no one hates, no one loves it.
— Tibor Kalman

 

They always say time changes things,
but you actually have to change them yourself.
– Andy Warhol

 

Failure is built into creativity … the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure.
– Saul Bass

 

Photo of Ray and Charles Eames: © Eames Office, LLC