In a market crowded with choices — particularly in the realms of seltzers, canned cocktails, and ciders — Thorntail Hard Agave tasked Seattle WA branding studio People People to develop a unique and eye-catching brand.
Tag: New Logos
Fora Rebrand For Landscape Architects
Seattle landscape architecture firm Weisman Design Group was approaching its 40th anniversary when leadership determined its branding needed an update. People People developed a full rebrand, including a name change and visual identity.
ShareFile Logo Checks Off Tasks Completed
Athletics has unveiled a fresh rebrand for ShareFile. At the heart is a new logomark composed of checkmarks that tell a story of forward motion, of flow, and the joy of completing tasks.
J&J Replaces Signature Logo
Johnson & Johnson is replacing its familiar signature script logo – in place since 1887 – with a new look that reflects its sharpened focus on pharmaceuticals and medical devices. The old logo will still appear on consumer products via a company recently spun off from J&J.
Twitter Wings It With New Logo
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
Play Brands People-First AI Company
Design studio Play created joyful graphics and messaging to underscore Avala’s commitment to building an equitable digital labor economy. Starting with a single pixel of data as a visual theme, Play instilled personality and purpose.
SMAKK Identity For Tabu Rejects Taboo
SMAKK has developed a brand identity for Tabu and its sexual wellness kit for women over 50. This meant reshaping the brand to be more approachable, dignified and credible in order to deconstruct the notion that sexual health has an expiration date.
Bader Rutter Rebrands TEMPO To Elevate Women
Ad agency Bader Rutter reimagined a branding for TEMPO, the largest professional women’s group in Wisconsin dedicated to raising the voices of women leaders across the U.S. The two organizations also shared a passion project: an award-winning documentary.
Elmwood Supports Financial Literacy
Elmwood creates the visual identity for The Economic Justice Partnership, a new initiative from the University of Pennsylvania that seeks to deliver financial literacy to first generation and low-income college students from minority communities.
Prophet Logo For Abu Dhabi Evokes Arabic Calligraphy
Prophet has developed a destination brand and campaign for Abu Dhabi that positions the country as open and progressive, unique and wlecoming, and infused with a deep heritage and culture. The campaign appears in the Gulf countries, UK, France and the US.
Frontier Logo Promises Connection
A new visual identity reinforces Frontier’s positioning as a leading communications provider offering gigabit speeds to connect consumers and businesses in 25 states.
Lippincott Plugs Hydrogen Revolution
Plug Power Inc., a leading provider of turnkey hydrogen solutions for the global green hydrogen economy, reveals a new brand, purpose, and an optimistic logo with the help of venerable brand design firm Lippincott.
Instacart Logo Points To Future
As pickup and delivery service Instacart continues to grow, the brand is updating its look. Rather than focus on its familiar orange carrot, the emphasis has shifted to the green stem, which doubles as an arrow.
San Diego Museum Identity Is Happening
The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.
Pearlfisher and LOOP Positively Driven
Reflecting on the way the insurance industry continues to stereotype based on demographics rather than the individual, Pearlfisher developed for Loop auto insurance a central creative positioning of the ‘infinite loop’ that keeps everyone informed and involved.
JKR Logo Supports La Dolce Velveeta
Velveeta recently announced its refreshed logo that will be seen on products starting in 2022. It is designed by Jones Knowles Ritchie and accompanies a “La Dolce Velveeta” campaign.
Logo Design Reveals Pfizer’s DNA
With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’
Adobe Refreshes For Better Navigation
Adobe has begun to roll out updates to their brand identity to ensure that customers find their products easy to navigate and understand.
US Olympic Museum Logo Pays Homage
Chermayeff + Geismar + Haviv develop logo for new U.S. Olympic and Paralympic Museum in Colorado Springs CO.
Waterdogs Net Fearless Logo
The Premier Lacrosse League has approved a new expansion team called the Waterdogs, and the creative work has been led by Fortnight Collective.
Roger Scores D+ For Discovery Logo Design
Discovery came to Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a new identity that would cross platforms and reach over 220 countries.
WPP’s Set Creative Addresses Blurring of Activations, Pop-Ups and Events
WPP’s SET Experience Group has consolidated its family of agencies, rebranded and relaunched as Set Creative in response to the blurring the lines between activations, pop-ups and live events.
Gretel Repositions ‘Nike By You’ Brand
Creative agency Gretel has helped rebrand Nike ID as Nike By You, which gives consumers the chance to co-create their own sportswear with the iconic label.