With the help of strategic design firm Team, Pfizer has introduced a new logo, dropping its traditional blue-pill symbol in favor of a double helix DNA spiral that is said to represent a new focus on ‘breakthrough science.’
Tag: New Logos
Adobe Refreshes For Better Navigation
Adobe has begun to roll out updates to their brand identity to ensure that customers find their products easy to navigate and understand.
US Olympic Museum Logo Pays Homage
Chermayeff + Geismar + Haviv develop logo for new U.S. Olympic and Paralympic Museum in Colorado Springs CO.
Waterdogs Net Fearless Logo
The Premier Lacrosse League has approved a new expansion team called the Waterdogs, and the creative work has been led by Fortnight Collective.
Roger Scores D+ For Discovery Logo Design
Discovery came to Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a new identity that would cross platforms and reach over 220 countries.
WPP’s Set Creative Addresses Blurring of Activations, Pop-Ups and Events
WPP’s SET Experience Group has consolidated its family of agencies, rebranded and relaunched as Set Creative in response to the blurring the lines between activations, pop-ups and live events.
Gretel Repositions ‘Nike By You’ Brand
Creative agency Gretel has helped rebrand Nike ID as Nike By You, which gives consumers the chance to co-create their own sportswear with the iconic label.