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Tag: rebranding

Rook/NYC Turns To Intense Matte Black Can For Shrubbly

Package Design USA (PDUSA) May 25, 2022May 26, 2022 Ilana Greenberg

Shrubbly founder Matt Sayre tapped NYC-based independent creative agency, Rook/NYC to elevate the brand amongst the current category of functional beverage competitors.

Radical Simplification For Economist Group

Fresh, Top Stories March 8, 2022March 9, 2022 Ilana Greenberg

A new Wolff Olins’ rebrand allows The Economist Group to safeguard the editorial independence of The Economist, give other core brands their own value proposition, and link them together with a “red thread.”

COLLINS De-Trolls Digital Discourse

Fresh, Top Stories January 13, 2022January 24, 2022 Ilana Greenberg

To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.

Struck Rebrands Squaw Valley Resort

Fresh, Top Stories September 22, 2021October 5, 2021 Ilana Greenberg

Creative agency Struck provided guided research, strategy and creative for the newly named Palisades Tahoe, formerly Squaw Valley Alpine Meadows.

Agency Adopts Japanese Restaurant

Fresh June 23, 2021June 23, 2021 Ilana Greenberg

To save its favorite restaurant during the pandemic, creative agency Arcana Academy turned a takeout joint into an upscale brand … and guaranteed a year of lunch business as well.

Uncle Ben’s Moves On From Racial Imagery

Fresh September 25, 2020September 25, 2020 Ilana Greenberg

Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.

Carsation Becomes Skedaddle

Fresh August 15, 2020September 7, 2020 Ilana Greenberg

Carsation becomes Skedaddle with rebranding from The Gate NY. Graphics support the value proposition of fast-turnaround, online used-car sales.

Custom Typeface Kicks Off Football Club Rebrand

Fresh August 1, 2020August 4, 2020 Ilana Greenberg

Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.

Kearney Rebrand Features Crowdsourced Imagery

Fresh January 5, 2020January 13, 2020 Ilana Greenberg

Kearney engaged Siegel+Gale to help it develop a rebrand that emphasizes its people-oriented approach to consulting.

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