Marking the launch of its new chapter as a global museum without walls, the Rubin unveils a refreshed visual identity, new website, and new name: Rubin Museum of Himalayan Art. The blue color palette exudes tranquility and departs from its former red theme.
Tag: wordmark
Audi EV Ditches Four Rings In China
Audi is launching its first new brand alongside the Audi E concept – AUDI – without the four rings logo but spelled in four capital letters. It signals both a connection to and a differentiation from the sister brand as the company fights for market share in China.
High Tide Reinvents The Wheel
High Tides’s elegant designs see to embody the efficiency of AZAK’s revolutionary wheel technology. AZAK places all the vehicle drive components inside the wheel which saves space and weight with the goal of enabling faster, broader adoption of electric vehicles (EVs).
BMD Shakes Off Ballet’s Elitist Image
The new visual identity, including wordmark, icon, typeface, color palette and more marries classical elegance with modern vibrancy, reflecting the ballet’s heritage while embracing an inclusive, forward-thinking future. The rebrand by Bruce Mau Design underscores a commitment to storytelling to attract and retain new audiences.
‘V’ Is For Verizon Rebrand
Verizon has introduced a brand refresh by Turner Duckworth that centers the color red and the letter “V” — and briefly revives the classic line “Can you hear me now?” — as the company simultaneously rolls out new programs and benefits for customers.
Conran Design Group Is Havas Flagship
Havas has launched Conran Design Group network, a new global offering dedicated to brand and design, which combines talent from its existing Havas-owned Conran Design Group, as well as its ‘W’ – its branding agency in France.
Warner Bros. Discovery Embraces Shield
Chermayeff & Geismar & Haviv have designed the identity for the merger of WarnerMedia with Discovery to form Warner Bros. Discovery. The WB shield has been retained but updated.
News Brand Confronts Black Trust Gap
Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.
Loyalkaspar Moves Magnolia To Discovery+
The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.
R/GA Repositions Anchor
R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.
Sun Rises On UAS Network
North Dakota is developing the nation’s first network for beyond visual line of sight (BVLOS) unmanned aircraft systems (UAS). The Greteman Group developed the name, logo, and brand.
Giving Bristol Myers Squibb A Hand
Siegel+Gale creates a corporate brand for Bristol Myers Squibb that emphasizes compassionate care and putting patients first.
Roger Scores D+ For Discovery Logo Design
Discovery came to Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a new identity that would cross platforms and reach over 220 countries.