Pearlfisher New York has rebranded Godiva’s family of chocolate bars. The goal, says the design firm, is to reinforce the premium chocolatier’s “unique investment in the mastery of chocolate craftsmanship, creativity and quality” and to bring the “fine ingredients front and center, quite literally.”
At the center of the rebrand is a chocolate drizzle icon that is intended to reflect the motion of a chef’s hand and, thus, to translate the brand’s emphasis on taste appeal. In addition, the Pearlfisher team has introduced a refreshed color palette that focuses on warmth, elegance and a sense of indulgence.
