Seventh Generation has introduced a brand new look complete with a new logo incorporating seven overlapping leaves and a molecular-inspired packaging visual identity. Recognizing growing consumer sustainability sentiment, Seventh Generation saw an opportunity to use its new design to better reflect the efficacy of its plant-based formulas on packaging and to provide consumers with the information needed to take sustainable action now. The new brand was developed in partnership with Design Bridge London.
“As the sustainability ‘say-do’ gap continues to widen, we saw an opportunity to use a new visual design to better reflect the plant-based formulas within each product on our packaging to provide consumers with the information to make healthy and sustainable choices for their homes and families,” said Seventh Generation CEO Alison Whritenour.
Since its inception, the household and personal care company and green products pioneer has used its product packaging as a vehicle to educate and empower consumers to make the best decisions for the environment and family – leading the industry with voluntary ingredient disclosure.