As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.
10. Pentagram Turns To Type for 2DADS (December 2021)
How can a new brewing company stand out from the crowd? A fresh typographic approach from Pentagram partner Dominic Lippa.
9. Shepard Fairey’s LA Tourism Logo (July 2021)
LA’s new tourism logo was a collaboration between Shepard Fairey’s Studio Number One and design studio/font creator House Industries. The logo is intended to exude sunny optimism and a hint of street cool, with a gradient that says sunsets and diversity.
8. Trollbäck Flattens and Evolves ABC Network Logo (September 2021)
With the help of the Trollbäck branding firm, ABC reimagined a simpler globe logo with refined typography. The most noticeable change was the return to a traditional flat logo from a more 3D iteration.
7. Panera Bread Icon Wild and Free (June 2021)
Fast-casual restaurant chain Panera was rebranded by BrandOpus. A new logo and visual identity centered on abundance, warmth, and a feeling of togetherness.
6. Standard Chartered Banks on Lippincott Rebrand (February 2021)
Lippincott unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.
5. JKR’s Tasty Burger King Rebrand (January 2021)
Burger King was on a mission to raise the standards for quality, sustainability, and experiences in the fast food industry. To make their visual identity reflect this aspiration, they tapped JKR to create a brand world that modern consumers can feel good about.
4. New frog Office Invites Collaboration (May 2021)
Global design consultancy frog opened a new studio in Austin TX with an agile layout that accommodates a growing workforce, a renewed emphasis on collaboration, and the shifting needs of a post-pandemic world.
3. M&M’s Hang Out at Mall of America (June 2021)
M&M’s partnered with Landor & Fitch to bring a new M&M’s Mall of America store to life. It was big, colorful, and included selfie-worthy backdrops and shareable social moments.
2. New Logo for Biden White House (February 2021)
Along with an entirely new web design, the White House got a new logo by creative agency Wide Eye in collaboration with White House creative director Carahna Magwood and illustrator John Mata.
1. Campbell’s Soup Updates Iconic Can (August 2021)
The iconic Cambell’s Soup Co. labels saw their first redesign in five decades thanks to a collaboration between Campbell’s and designers Turner Duckworth. To recognize the milestone, the company sold its first ever non-fungible token (NFT) of the label to benefit Feeding America.
