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Tag: cbx

CBX Rebrand Keeps Tails Wagging

Package Design USA (PDUSA), Top Stories November 16, 2021November 16, 2021 Ilana Greenberg

“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.

CBX Launches CPG Volume Design Offering

Package Design USA (PDUSA) September 9, 2021 Ilana Greenberg

Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.

Lipman: How the Internet Ruined Design…

All Posts, Top Stories May 19, 2021May 19, 2021 Ilana Greenberg

Gregg Lipman of CBX on why design is a process and a craft, not a software-driven deliverable, and is best left to design professionals.

CBX Helps Smucker Pivot

Fresh, Top Stories October 3, 2020October 16, 2020 Ilana Greenberg

CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.

Draper Joins CBX As Senior VP

People July 6, 2020July 19, 2020 Ilana Greenberg

Brand strategy and design veteran Michael Draper brings startup-style approaches to retailers and CPG manufacturers.

New York Will Prevail: Powerful Storytelling From The Epicenter

Blog May 22, 2020May 22, 2020 Ilana Greenberg

Audra Nebolini of the New York office of brand strategy and design consultancy CBX on the power of storytelling and it’s meaning for marketing and brands going forward.

Staying Creative While Staying In Place

Blog, Top Stories May 8, 2020May 16, 2020 Ilana Greenberg

Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.

CBX Expert Says Design (and Women) Will Play Bigger Role in Politics

All Posts, Blog December 13, 2017December 13, 2017 Ilana Greenberg

Lesley Stordahl of CBX says design will play a more prominent role in politics, and could give women candidates an edge.

CBX Expert at TEDx: Women’s Brands Must Lose The Cliches

All Posts, Blog August 3, 2016August 10, 2016 Ilana Greenberg

CBX expert Allison Koller says that brands targeting women still depend on tired cliches and tropes.

CBX Rejects Classic Organic Cues For Green Valley Beans

Package Design USA (PDUSA) January 11, 2016 Ilana Greenberg

CBX introduces shelf-stable pouches into the organic aisle

CBX Spotlights Snapple’s Big Apple Roots

Blog, Fresh, News, Package Design USA (PDUSA) June 22, 2015October 8, 2015 Gordon Kaye

Snapple is moving beyond its traditional East and West Coast strongholds to ramp up growth in markets across the United States and globally.

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