“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.
Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.
CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.
Brand strategy and design veteran Michael Draper brings startup-style approaches to retailers and CPG manufacturers.
Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.
Lesley Stordahl of CBX says design will play a more prominent role in politics, and could give women candidates an edge.