Brand design agency CBX of New York City and Minneapolis was asked to the establish the positioning, tone, and reason-for-being for Del Monte Foods’ new Joyba bubble tea. Bubbles, pop and movement are key.
Tag: cbx
CBX Rebrand Keeps Tails Wagging
“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.
CBX Launches CPG Volume Design Offering
Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.
Lipman: How the Internet Ruined Design…
Gregg Lipman of CBX on why design is a process and a craft, not a software-driven deliverable, and is best left to design professionals.
CBX Helps Smucker Pivot
CBX partnered with the 123-year-old heritage brand to create an identity that reflected their roots in jams and jellies while also reflecting cross-category leadership and future ambitions.
Draper Joins CBX As Senior VP
Brand strategy and design veteran Michael Draper brings startup-style approaches to retailers and CPG manufacturers.
New York Will Prevail: Powerful Storytelling From The Epicenter
Audra Nebolini of the New York office of brand strategy and design consultancy CBX on the power of storytelling and it’s meaning for marketing and brands going forward.
Staying Creative While Staying In Place
Joe Violante of CBX on how to stay creative – and reconnect with your creative joy – during the coronavirus shelter-in-place.
CBX Expert Says Design (and Women) Will Play Bigger Role in Politics
Lesley Stordahl of CBX says design will play a more prominent role in politics, and could give women candidates an edge.
CBX Expert at TEDx: Women’s Brands Must Lose The Cliches
CBX expert Allison Koller says that brands targeting women still depend on tired cliches and tropes.
CBX Rejects Classic Organic Cues For Green Valley Beans
CBX introduces shelf-stable pouches into the organic aisle
CBX Spotlights Snapple’s Big Apple Roots
Snapple is moving beyond its traditional East and West Coast strongholds to ramp up growth in markets across the United States and globally.