PepsiCo Design & Innovation created this new logo and identity for Pepsi that showcases a bold typeface and an updated color palette. Pepsi will implement the new look across all brand touchpoints beginning this fall.
Tag: digital
A Friendly Rebrand From Franke+Fiorella
Little Brothers of the Elderly-MN Chapter engaged Franke+Fiorella to help them rebrand their organization as Friends & Co. The name makes the group more autonomous and approachable.
Odgis+Co Takes NBCU Mentorship Program To Next Level
Odgis+Co has designed the Next Level logomark and wordmark for NBCUniversal’s mentorship program. The aim: attract attention and resonate with NBCU’s Diversity and Inclusion team mission.
Jen Cole Gets Social At Greteman Group
Jen Cole joined marketing agency Greteman Group where she will use her role as social media manager to help the agency’s clients build their brands through socially engaged online communities.
Deutsch NY Awakens Sleepytime Bear
Deutsch New York partners with Celestial Seasonings to show the iconic mascot’s social side after 50 years of hibernation. The new campaign has him singing, active on social, and opining on what he’s missed over the five decades.
Graziani: Creating Symbols And Icons For Genre Fiction
Graziani’s graphic research into the fictional world results in an extensive visual encyclopedia of fictional icons inspired by novels, graphic novels, books, comics, film archives, dramas, and a host of other media.
Substantial Rebrand Reflects Digital Optimism
Substantial embraces digital optimism in studio rebrand.
Volkswagen Logo Drives New Direction
Volkswagen has a new logo was designed with the digital world in mind, hence a two-dimensional appearance; it is part of a forward-looking corporate facelift aprés scandal.
yU+co and Getty Celebrate Bauhaus 100th Anniversary
Digital innovation studio yU+co and the Getty Research Institute have joined forces in a new digital initiative that celebrates the 100th anniversary of The Bauhaus.
Tips For Working With A Digital Marketing Agency
Here are some tips for cultivating an effective relationship with a digital marketing agency to get the results you expect.
Engine Digital Blends Content and Commerce On Kit and Ace Site
Engine Digital reimagines the Kit and Ace e-commerce platform with heavy emphasis on editorial content.