Produced by Design Army, a new fashion film is the centerpiece of a rebrand for Georgetown Optician…
Tag: branding
A Rebrand By Thinkso Just To ‘Be Shur’
Thinkso Creative Rebrands Portland law firm Bernstein Shur
BORO Hotel Designed From The Ground Up
IdeaWork Studios, hospitality branding specialist, was on-site as outer borough hotel was built.
Sullivan Heals Weill Cornell Identity
A new name and brand identity for Weill Cornell Medicine.
Decker Dives Into Waterfront Challenges
New Look and Site for the Waterfront Alliance
MiresBall: 30 Years And Enjoying The Ride
San Diego’s longest standing branding firm celebrates it’s 30th
Saatchi LA Gives Foundation New Leash On Life
Saatchi & Saatchi LA has made it their mission to help local animal rescue the Amanda Foundation.
Stride Rite Stands On New Brand Platform
Duncan/Channon helps century-old shoe maker StrideRite reintroduce itself to a new generation with a ‘Built For Childhood’ brand platform
Grant’s Decca Exhibit Anything But Standard
Grant Design Collaborative creates an exhibition experience focusing on the non-standard solutions of its client Decca Contract.
Warkulwiz: GoPhillyGo Just Flows
Philadelphia has a new website that makes it easier for users to map bike, walk and pubic transit outings, with help from Warkulwiz Design Associates and developer Azavea
Beardwood Bird Symbolizes Challenger Brand
Beardwood & Co develops a new logo featuring a hummingbird for challenger brand Edgewell, newly independent from Energizer
DesignStudio Dresses Logitech in Bright Colors
Known for its computer accessories, Logitech has an new graphic identity via DesignStudio and a new focus on mobile accessories
New Facebook Logo Friendly and Mobile
Facebook, the ultimate social network, sports a rounder and slimmer version of its logo.
CBX Spotlights Snapple’s Big Apple Roots
Snapple is moving beyond its traditional East and West Coast strongholds to ramp up growth in markets across the United States and globally.
Sagmeister & Walsh Automate Fugue Logo
Fugue automates the creation, operations, and regeneration of cloud infrastructure. The company asked Sagmeister & Walsh to design a brand that visualizes the concept of ephemerality.
Brand Union Freshens Up Absolut Vodka
The Absolut Vodka bottle by Brand Union still the center of attention
The 2015 Logo Trends Report
Bill Gardner of Logolounge define the Top 15 Logo Trends of 2015.
Life is a Party with Lilly Pulitzer for Target
Target’s marketing campaign is just that — a celebration — in the spirit of Lilly Pulitzer’s manifesto: “Life is a Party.”
The Importance of Branding Your Own Agency
Let’s see if we can convince ourselves to make a sustained internal marketing effort…
The Color-Flavor Connection
How color affects the brain when eating foods…
Aqua Net Gets A Makeover
Aqua Net was the go-to brand throughout the 60s, 70s, and 80s…
Disruptive Brands/Disruptive Leaders: Web Series by John Diefenbach
Disruptive brands are reinventing the way we work and behave…
Hershey’s Unwraps A New Identity
A Hershey’s makeover with a new logo developed by Hershey Global Design…
Catching Up With Real Women
The era of objectifying women and judging beauty based on one idealized standard ended a generation or two ago, at least in the public realm and polite society. But consumer advertising people are often the last to know, which may explain why many of them are taking a victory lap — some 20 years late […]
The Next Step in Simple
GDUSA has been covering stock imagery for three decades. It is clear that the story of stock imagery for creative professionals is an evolution from analog to digital, from slow to fast, from lack of choice to abundant choice, from expensive to affordable. And, most of all, from complex to simple. The next step in simple, […]
Beatles and Kanye Top Designer’s Favorite Music
In a recent column, to make the point that time was passing me by, I noted that U2 was the last band I cared about. Since we asked our annual People To Watch panel who was their favorite musician, I looked back to the January-February magazine to see if there was a consensus or a […]
What Should a Natural Product Look Like?
If you think green, think again.
Airbnb Takes Trip Down Memory Lane
2013 was a pretty good year for Timothy Goodman. We hate to pat ourselves on the back but we sort of told you so. Last January, GDUSA selected Goodman as a Person to Watch. This past summer, while he was busy dating Jessica Walsh and documenting every moment of their courtship, he somehow fit in the design […]
On Branding: The Brains Behind the Brand
Of all the many areas of graphic design that I get to think and write about, my favorite is branding. It’s design, it’s art, it’s business, it’s strategy, it’s psychology, it’s pop culture. That’s why I am enjoying a new — and fast expanding — digital documentary series called On Branding. The series is dedicated to introducing […]
Sagmeister & Walsh Are Justified
The rebrand of EDP by Sagmeister & Walsh earned top honors at Justified: AIGA Design Competition. The competition judges the “effectiveness” of design and its relationship to the client’s specific needs. The famous design team created a modular identity that is transparent and customizable.