A new survey from Canon U.S.A. captures the powerful allure of fluorescent colors and validates consumers’ overwhelming support for the return and use of bright, bold colors in a broad range of graphic arts and business settings.
Sponsored by Verso Corporation, our 58th Annual Print and Paper Design Survey looks at the enduring strengths and ongoing challenges. All filtered through the experience of the pandemic and how that may shape post-pandemic print.
A leading provider of Printing Papers, Specialty Papers, and Pulp, Verso’s distinguished product line, streamlined supply chain and flexible manufacturing capabilities make us ultra-responsive to market demand, extending our ability to get you the products you need, when you need them. Verso offers the best quality printing papers with a broad selection of certified and recycled […]
Our 2018 survey was sent to a random selection of 10,000 GDUSA print magazine and e-subscribers, and generated 1,104 responses. The benchmark results make clear that, even in a digital age, print remains essential to the graphic design profession. The highlights: 98% of GDUSA readers work in print as part of their mix, 68% of […]
I personally love print. The quality of paper and the feel of it in your hands really elevates the work, and that’s something you can’t get from digital. Many people still want to see and feel a well-designed print piece. It seems to signify that the ‘product’ has permanence and isn’t as fleeting as online […]
In a way, print seems to have more credibility than digital because it takes a commitment to produce and read, there’s sense of permanence. Digital is fleeting and becomes easy to forget. Digital content can be edited, updated and changed at the click of a mouse or tap of a finger. Printed material offers some […]
Get on the bandwagon’ is today’s mantra. You read it everyday. But I need to see research that proves that it actually works. This is a truly disturbing trend. The dominance of these monopolies is warping public understanding and behavior. They need more government controls and media needs to start exposing their worst abuses. Facebook […]
Classic strengths balanced by serious challenges characterize the state of print design in an age of digital and social media.
Designers value print for its classic strengths and how these can be effectively leveraged to convey a message or a feeling.
We asked about the explosive growth of social media as a marketing vehicle, and how it effects the value or utility of print design and media.
In this moment of in-your-face political activism, many designers say that print works well to help express, embody and make tangible political expression.