The new visual identity, including wordmark, icon, typeface, color palette and more marries classical elegance with modern vibrancy, reflecting the ballet’s heritage while embracing an inclusive, forward-thinking future. The rebrand by Bruce Mau Design underscores a commitment to storytelling to attract and retain new audiences.
Tag: logo
‘V’ Is For Verizon Rebrand
Verizon has introduced a brand refresh by Turner Duckworth that centers the color red and the letter “V” — and briefly revives the classic line “Can you hear me now?” — as the company simultaneously rolls out new programs and benefits for customers.
Cartwright Scores For New WNBA Team
The Golden State Valkyries are the WNBA’s 13th franchise. Graphic design, logo, creative elements and even team name were crafted by creative agency Cartwright. The brand is a modern interpretation of women warriors — strong, bold, and fierce — combined with local Bay Area flavor.
The World Games To Sport Fairley Logo
Fairley Graphic’s brand identity has been selected as the official emblem for The World Games 2025 in Chengdu, China. Inspired by the giant panda, hibiscus flowers, and the Chinese knot, the design embodies the cultural richness and diversity of Chengdu.
Molson’s Hexagon Takes Center Stage
BrandOpus has announced a new masterbrand for Molson, a Canadian staple and part of the Molson Coors Beverage Company family. The strategy is to unify the company’s many products as well as to underscore the connectedness and inclusivity of the Canadian national experience.
PORTO ROCHA Brands Final Piece of WTC Rebuild
PORTO ROCHA’s identity design for the performing arts space at the site of the World Trade Center in Manhattan opens the way for inclusive programming. The Perelman Performing Arts Center is the final piece of the rebuilding, a cultural capstone for, the WTC.
Sweety Pays Tribute To Asian Heritage
Chase Design Group’s new visual identity for Sweety Ice Cream, a mochi ice cream brand, emphasizes the Asian heritage and family values that has driven the client since 1978. The logo features soft rounded type that reflects the bounciness of mochi.
Yard NYC Puts Kizik In Motion
Kizik, a leading innovator in hands-free footwear, saw an opportunity to grow and build its brand as a designer and maker of footwear that is fashion and people-forward.
LA Clippers Net Nautical Logo
Embracing their maritime roots in a modern design, the Los Angeles Clippers took inspiration from the past and future for a new logo as they embark on a new era at Intuit Dome.
Wildflowers
LogoLounge 2023: Wildflowers
Blobend
LogoLounge 2023: Blobend
Fades
LogoLounge 2023: Fades
Foreshort
LogoLounge 2023: Foreshort
Thrust
LogoLounge 2023: Thrust
Spirals
LogoLounge 2023: Spirals
Sonics
LogoLounge 2023: Sonics
Wireforms
LogoLounge 2023: Wireforms
Ballcaps
LogoLounge 2023: Ballcaps
Namefills
LogoLounge 2023: Namefills
Stretchers
LogoLounge 2023: Stretchers
Neostencil
LogoLounge 2023: Neostencil
Halfaster
LogoLounge 2023: Halfaster
Double Os
LogoLounge 2023: Double Os
Ritz
LogoLounge 2023: Ritz
Hartz Unleashes Unconditional Love
Petcare brand Hartz and creative media agency of record Cutwater have partnered to launch a new brand platform and national campaign. ‘Unconditional love’ is intended to embrace the whole experience of pet families, even the challenging moments.
Where’s Stella? Logo Hides In Artworks
The history of Stella Artois and its logo dates back to 1366 in Leuven, Belgium. This means there is a probability that the beer portrayed in historical paintings throughout Europe could be a Stella Artois, and thus an advertising campaign was born.
New Sundance Logo Homage To Big Screen
Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.
JKR Sets Modern Table For Stella Artois Brand World
Featuring a new logo, custom type and photography, a new Stella Artois identity takes cues from fashion and lifestyle. Creative agency Jones Knowles Ritchie wanted to appeal to a more youthful audience through the idea of a “modern table” – moving away from formal dining to suggest a more relaxed setting.
Not All New Yorkers Heart NYC (Logo)
Promoters of the new We Love NYC campaign, which draws on Milton Glaser’s iconic tourism logo from the 1970s, is aimed at cutting through pandemic-era negativity and unifying New Yorkers around feeling pride in their city. Not so much so far…
Bader Rutter Rebrands TEMPO To Elevate Women
Ad agency Bader Rutter reimagined a branding for TEMPO, the largest professional women’s group in Wisconsin dedicated to raising the voices of women leaders across the U.S. The two organizations also shared a passion project: an award-winning documentary.
Odgis+Co Takes NBCU Mentorship Program To Next Level
Odgis+Co has designed the Next Level logomark and wordmark for NBCUniversal’s mentorship program. The aim: attract attention and resonate with NBCU’s Diversity and Inclusion team mission.
20th Annual LogoLounge Trend Report
For the 20th straight year, GDUSA publishes Bill Gardner’s LogoLounge trend report, the first and last word on logo trends and the cultural context within which they are conceived. As Bill says: “Only when you grasp the trends… can you transcend.”
Bowties
LogoLounge 2022: Bowties
Uvula
LogoLounge 2022: Uvula
Rooters
LogoLounge 2022: Rooters
Reverse Stress
LogoLounge 2022: Reverse Stress
Loopers
LogoLounge 2022: Loopers
Over Arching
LogoLounge 2022: Over Arching
Whiplash
LogoLounge 2022: Whiplash
Hand Dots
LogoLounge 2022: Hand Dots