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Tag: logo

Instagram Rebrand Embraces The Squircle

Fresh May 26, 2022May 27, 2022 Ilana Greenberg

Instagram’s first refresh in years introduces an illuminated gradient and a new brand typeface. The typeface is full of quirks and references to the Instagram script wordmark, while embracing the spherical traits of the logo.

Lippincott Weaves Bonterra Logo

Fresh, News May 8, 2022May 8, 2022 Ilana Greenberg

Bonterra, a merger of four technology companies who support organizations that do social good, has an overarching brand developed by Lippincott. The logo is inspired by the woven qualities of a quilt to suggest interconnectedness.

Kevin Hall Brands Milford Senior Center

Fresh May 1, 2022May 7, 2022 Ilana Greenberg

Kevin Hall Design recently completed an identity program for the City of Milford’s Senior Center in Connecticut.

Ogilvy Squares Away NY Phil Logo

Fresh, Top Stories March 30, 2022March 30, 2022 Ilana Greenberg

Ogilvy launches a full rebrand of the New York Philharmonic as the NY Phil prepares to return to David Geffen Hall this coming fall. The identity features the square within Lincoln Center that lives within the grid that is New York City.

Rolling Stones Reimagine Logo At 60

Fresh, News, Top Stories March 28, 2022March 29, 2022 Ilana Greenberg

The Rolling Stones have once again reimagined their iconic logo to celebrate the band’s 60th anniversary. The update is credited to British artist Mark Norton, who has contributed to the band’s projects over the years.

News Brand Confronts Black Trust Gap

Fresh March 12, 2022March 12, 2022 Ilana Greenberg

Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.

Rebrand Steers Schwinn Toward Future

Fresh, News February 14, 2022February 14, 2022 Ilana Greenberg

Tasked with refreshing a 125-year old legacy, brand agency Manual Creative fought the temptation of retro and nostalgia graphics to steer the heritage brand toward the future.

CONTINO Reimagines Unique Hot Springs Resort

Fresh February 4, 2022February 4, 2022 Ilana Greenberg

Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.

Chase Design Group Makes A Splash

Package Design USA (PDUSA) January 26, 2022February 12, 2022 Ilana Greenberg

Chase Design Group helps Carnation Breakfast Essentials introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.

Valentino Fashions Sustainable Packaging

Package Design USA (PDUSA) January 19, 2022January 20, 2022 Ilana Greenberg

Fashion house Valentino has launched new packaging in what officials call a “necessary step” in the brand’s path to sustainability.

COLLINS De-Trolls Digital Discourse

Fresh, Top Stories January 13, 2022January 24, 2022 Ilana Greenberg

To reflect both OpenWeb’s evolution and its mission to fuel relationships between publishers, audiences, and advertisers through healthy online conversation, COLLINS was invited to drive not just a rebranding, but a full-on reimagination of the brand.

INSP Wrangles New Logo

Fresh, News January 13, 2022January 24, 2022 Ilana Greenberg

Network INSP unveils its new look created by Paula Scher to solidify its brand and market position. It’s a hat with personality and more.

Lexus Ditches Rear Logo

Fresh December 30, 2021January 10, 2022 Ilana Greenberg

Lexus has announced that all its future models will sport simple lettering that reads ‘Lexus’ on the back of its vehicles instead of its famous logo.

Loyalkaspar Moves Magnolia To Discovery+

Fresh, News, Top Stories December 30, 2021January 10, 2022 Ilana Greenberg

The Magnolia Network is making its debut on linear television, replacing the DIY Network, on Discovery+. The new brand by loyalkaspar is rooted in the core branding of the Magnolia master brand, but aims to carve a path of its own.

Papa Johns Loses The Apostrophe

Fresh, Top Stories November 29, 2021November 29, 2021 Ilana Greenberg

Papa Johns is launching a full brand redesign. The logo, designed by Su Mathews Hale, removes the green border and pizza banner up top, as well as eliminates the apostrophe to help distance the chain from founder John Schnatter’s racially insensitive comments.

Volvo Latest Car Brand To Flatten Logo

Fresh November 24, 2021December 5, 2021 Ilana Greenberg

Swedish car manufacturer Volvo has revealed a flat, less colorful version of its longstanding Iron Mark logo. The logo redesign is part of a trend that has seen multiple car brands switch from 3D to flat designs for their logos.

2023 Women’s World Cup Identity Features Local Artists

Fresh November 9, 2021November 9, 2021 Ilana Greenberg

A collaboration between studios Public Address and Works Collective, FIFA’s identity for Women’s World Cup 2023 sees local artists come together to create an identity that celebrates the heritage and culture of the host nations.

Compadre Harmonizes DIRECTV Logos

Fresh, Top Stories October 26, 2021October 31, 2021 Ilana Greenberg

When DIRECTV became a standalone video company earlier this year, it turned to creative marketing agency Compadre to help harmonize its logos for its traditional satellite tv product, app, and streaming services.

Public Address Makes Vegetables Fun

Package Design USA (PDUSA) October 7, 2021October 7, 2021 Ilana Greenberg

Design and creative studio Public Address was challenged to rebrand vegetables by Wholly Veggie, a plant-based food brand. The brand and package design is intended to be playful, and to make vegetables fun.

Order Recreates Brooklyn Dining Landmark

Fresh, Top Stories October 5, 2021October 6, 2021 Ilana Greenberg

Design studio Order recreates the brand identity for the revival of Brooklyn’s Gage & Tollner, an historic 19th century oyster and chop house on famed Fulton Street.

Okaybro Brands Cannabis Licensing Platform

Fresh September 28, 2021September 24, 2021 Ilana Greenberg

Canopyright’s new brand, identity and logo by Seattle’s Okaybro communicate a more transparent, equitable – and trustworthy – cannabis industry that incentivizes and rewards breeders.

Trollbäck Flattens and Evolves ABC Network Logo

Fresh September 27, 2021September 27, 2021 Ilana Greenberg

With the help of the Trollbäck branding firm, ABC reimagines a simpler globe logo with refined typography. The most noticeable change is the return to a traditional flat logo from a more 3D iteration.

Anton Tielemans Drives LPGA Golfer’s Logo

Fresh August 5, 2021September 1, 2021 Ilana Greenberg

Tielemans Design creates a logo for LPGA golf pro Dana Finkelstein.

GM Logo Accelerates Electric Future

Fresh January 19, 2021January 26, 2021 Ilana Greenberg

General Motors Co. debuts a new marketing campaign as part of the company’s drive to accelerate the mass adoption of electric vehicles. The “Everybody In” campaign also debuts a new GM logo which has been hailed as strong branding and critiqued as blanding.

LogoLounge 2020 Trend Report

LogoLounge 2020, Top Stories July 30, 2020 Gordon Kaye

The LogoLounge 2020 trend report is an observation on the logo industry: the ideas here can push your design skills to the next level and keep the trajectory moving to the next iteration.

Counters

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

There are more than enough idioms in our language that lambast the individual that can’t spot the obvious: They can’t see the forest for the trees; Couldn’t see it if it hit you; Hidden in plain sight; or a personal favorite, Can’t see a hole in a ladder. Though questioning a designer’s perspective can be […]

Mazes

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Mazes and their inception have always puzzled me. In classical times, I can imagine them being laid out and pruned within an inch of their life to amuse the owner of some well-healed estate. On the other hand, I can see that they could have been a way for the elite to dispose of boorish […]

Sisters

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Humans have a desire to achieve a level of balance and harmony. We like to create order. As a rule, order can give us a sense of wellbeing. This is all part of a much bigger psychological conversation associated with the Gestalt theory, but for the purpose of this trend it’s driven by our comfort […]

Chexmelt

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Sometimes an aesthetic meets it demise and no one remembered to tell it. A bit like my feelings for designs that trod out the old circuit board solder pathways careening around like a pair of Tron cycles abruptly flaring out to terminate in a silver dot cul-de-sac. That technology probably took us to the moon […]

Bevel Tips

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Each trend report manages to identify a shape or two that rapidly populate every designer’s kit of parts like words that enter the news cycle based on a sheet of talking points. Every pundit uses the phrase like it spontaneously leapt to their lips, and every designer uses the shape of the hour with the […]

Petri Dish

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

We’ve always thought of a petri dish as a fully contained eco-system that investigates bacteria and other phenomenon. Those clear dishes serve as our little round window into discovery of the unknown, while sealed to protect us from their content. Exactly like these logos. These micro views of a macro world are tightly cropped shots, […]

Variable Type

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

When evaluating the lift-off thrust of any trend, success is often measured between the born-on date and the rise to critical mass. If momentum doesn’t build, you’re doomed. On the other hand, popular trends tend to burn out overnight. We find variable type on a strong pace to have an influence on logo trends for […]

Blackletter

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Hard to throw too much shade at a font that was Europe’s only choice from the 12th to the 17th century. Blackletter fonts never completely vanished and became the preferred text for Germany, which probably explains its recent resurgence with the vast array of microbrew pubs dotting corners across the globe. It’s never truly been […]

iDrops

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

I like to imagine the conversations that take place in designer presentations I’m not privy to. After you’ve worked with enough clients you start to recognize some of the signs of client fatigue that lead a designer to give in on this thing or that. I picture the designer whose work has been stripped down […]

Handout

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Take a look at this beautiful array of hands that are abundant this year. Dramatically different in illustration style, and beyond the hands themselves, there’s one distinct commonality: They all have something either hovering above them or we captured these elements in free fall. This may be symbolic of the magical essence of the relationship […]

Bolts

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

A symbol is only a representation of a thing or concept. We know a human heart looks nothing like the symbol we use to represent it. Nor does a star, or fire or a cloud. The ancient Greeks used a symbol for lightning that looks nothing like our modern-day interpretation. And our interpretation, looks nothing […]

Twinkle

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Those that follow this report annually may recall a few years back we identified the expanded use of four-pointed stars to which we assigned the name Sparkle. At the time, this group was fledgling, but typically appeared as a non-aligned star avoiding jingoistic or religious connotations with more points. Four points was enough to get […]

Cornered

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

As designers, I cheer on any of our ilk that creates a product so engaging that the public becomes inextricably involved in it. I mean isn’t that one of our ultimate goals‒to captivate the public and create a symbol that can’t be ignored? Optical illusions often do that as do single perspective murals that shift […]

Letter Illusions

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

There are those things in life that can make us feel uncomfortable or on edge, but that captivate us nonetheless. It’s the old theory of a train wreck and not being able to look away. We may fain an objecting posture, but inside we want to take it in, secretly wishing we could stare at […]

Chiseled Shadow

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Demonstrating dimensionality of form is a foundational way of shifting a flat image from 2nd, to at least 3rd gear. Finding that hybrid between committing to gradient tone and graphic surfaces that imbue reality and a simple vector outline really only offers up a handful of tricks. Shadow has long been a staple of the […]

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