Eastern Airlines returns to the marketplace with a fresh brand by creative agency Mechanica and brand strategy boutique Playbook Studio.
Tag: logo
Siegel+Gale Travels With Hudson
Pioneer travel retailer Hudson is now much more. A new logo and brand from Siegel + Gale captures the journey.
Interesting Development Gets Real For Vita Coco Brand
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
Wolff Olins Presents The Complete View
Wolf Olins created the branding and identity for Breast Cancer Now as a complete charity that focuses on both research and care.
Paris Presents 2024 Olympics Logo
The Paris Olympics has a logo. The design is said to bring together three symbols connected to sport, the Games and France: the gold medal, the Olympic and Paralympic flames, and Marianne.
Lay’s Bag Influenced by Instagram
Lay’s newly redesigned potato chip bag has been updated for the social media era.
Spaeth Hill Launches Apollo At The Park Logo
To commemorate the 50th anniversary of the moon landing, the Smithsonian’s National Air and Space Museum launched an ‘Apollo At the Park’ campaign and enlisted Spaeth Hill to design the logo and branded package.
LogoLounge 2019 Trend Report
2019 marks the 17th year of this one-of-a-kind report from LogoLounge. Each year, founder Bill Gardner offers the opportunity to review thousands of logos one at a time, looking for emerging trends.
Circular Logo Brings People Together
Chermayeff & Geismar & Haviv has optimized the logo and wordmark for a recently-launched mixer system called DRINKWORKS, an Anheuser-Busch InBev and Keurig Dr Pepper joint venture.
LogoLounge 2019: Morse Shade
Throwing shade on a designer’s work is as toothless as a heckler to a seasoned comedian. Show five logos and one gets picked. At best we have an 80% rejection rate. No doubt the seeds that make us so resilient and inventive. Tiring of the expected, this year our lot has crafted a new way […]
LogoLounge 2019: Loaded
If you’ve met the person that groans when food on their plate touches, you’ve met the individual that will wince at these marks. Not only have designers removed any pretense of separation of elements, they’ve flaunted this layering of graphic components and even doubled down here and there to cloudy results. The majority of these […]
LogoLounge 2019: Orphan Shadows
Shadow as an element in logo design is critical in so many ways. I’ve created full chapters discussing how shadow came about as such an important component to designers. It foretells events or gives a sense of place. They can display aspirations or other yet-to-be-determined assets. They identify the direction of light and tell if […]
LogoLounge 2019: Zip Tone
An enthusiastic generation of designers are reinventing the wheel but with a whole new vengeance. In pre-digital years, any desire to lay stripes, dots, mezzotints, woodgrain or other exotic half-tones into an illustration first required a trip to your local commercial arts supply store. Sticky backed sheets of film under the names Zipatone or Letratone […]
LogoLounge 2019: Dots
Somewhere geographically between Zip Tone and Highlights, lays the Isle of Dots. These oversized fields of dots are reminiscent of placing a bit of gnarly halftone screen into a mark because they actually represent an element of the icon and not just a foundation in the background. I picture Jay Fletcher selecting the dots on […]
LogoLounge 2019: Highlights
It’s easily argued there are no new tricks in the field of calling attention to ourselves. Apes beat their chest, peacocks spread their plumage, and humans post to social media. Then there’s a small subset of identity designers that reach for a highlighter and start embellishing their work. Or at least that’s what this year’s […]
LogoLounge 2019: Quarters
A continuation of theme from the last two years has been the move to simplification of design or purity of mark. This homage to clarity of structure and image from prior generations is proof of designers’ inventive nature as they noodle out solutions rearranging the same geometric parts and pieces that have been in play […]
LogoLounge 2019: Spell Signs
I’ll confess, the first impression of these marks left me wondering if a few designers have a crush on JK Rowling. The stone, the wand, and the cloak, incarnate from the Deathly Hallows. If these logo talismans have nearly as strong a tale to tell, they will serve their masters impeccably. One simply cannot look […]
LogoLounge 2019: Holes
Imagine that pale virgin square on a weathered apartment wall, signaling an inspector that evidence has been removed from a crime scene. It’s not what’s hanging there that informs us, it’s what’s not there that alerts us to a critical message. Whether the hole or shape in question is unceremoniously carved from the guts of […]
LogoLounge 2019: Spot Drag
Anyone who has ever tried to illustrate with markers recalls that uncontrollable moment at the end of a stroke. Before you can lift the pen or if you’re indecisive and pause, the marker tip suddenly becomes generous and bleeds out a pool of ink you could drown in. I know that’s not the way a […]
LogoLounge 2019: Gradient Breaks
Adopting the broad use of gradient color in logo design has been one of the most polarizing trends our industry has witnessed over the last decade. There are still designers that abhor the use of transitioning color, as it runs counter to so many of the early precepts of logo design developed pre-digital age. It […]
LogoLounge 2019: Contour Stripes
Stripes continue to dominate the field of potential trend contenders, but there have been so many marks anchored in this aesthetic it’s become more challenging to spot where this trend evolves forward. Taking a look, we finally see a cohesive group that takes stripes into a warped dimension. Still big bold salute the flag type […]
LogoLounge 2019: Period
As I contemplated this trend, I was forced to choose between periods and colons that have both been breeding like rabbits on thoughtful designers’ minds. Last year’s report addressed the use of punctuation associated with wordmarks in clever renditions, and as is usually the case, it was only the initial volley that turned to critical […]
LogoLounge 2019: Wings
In the grand tradition of refinement, designers continue to boil down the essence of flight beyond the fluid beauty of a set of feathered wings. Stripping back the essence even further to the point that aerodynamics don’t vaguely register as an afterthought. As impeccably bereft as these marks are of any semblance of flight, I […]
LogoLounge 2019: Doors
Portals to another world, time, or at least another frame of mind have become a literal manifestation in this year’s trends. Doors and windows allow us the ability to peer into that other dimension while staying firmly rooted to our here and now. They serve to invite us to become a voyeur or a participant, […]
SRG Refreshes ‘Jamba’ and Redesigns Stores
Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.
Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
Trillion Energizes Birch Family Services
Trillion developed a clear brand strategy, identity and refreshed website for Birch Family Services, a non-profit that serves those with autism and developmental disabilities
Bud Light Toasts World Pride Month
In celebration of World Pride month, Bud Light is releasing rainbow-colored aluminum bottles.
UNO Creates Dynamic Brand For Smithsonian Latino Center
UNO Branding (UNO) is proud to announce the new brand identity of The Smithsonian Latino Center, (SLC) a center that promotes Latino presence within the Smithsonian.
Finn Partners Updates ABA Logo Design
The ABA worked with marketing agency Finn Partners, which Rives said went through dozens of possibilities before recommending the new logo design.
COE Designs Collateral While Print Guidelines Evolve
Flexibility and intuitive thinking were key to Coe Designs collateral for Skaggs Graduate School, part of Scripps Research.
Fat Tire Repositioned As Colorado Outdoor Lifestyle Brand
A complete brand world was developed to support the new rebrand including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
VIVA GLAM Social/Charitable Campaign
M∙A∙C Cosmetics celebrates 25 years since the brand started its fight against HIV and AIDS with the launch of the iconic VIVA GLAM Lipstick.
Custom Typeface Drives Comedy Central Branding
To advance Comedy Central’s new branding mantra, Everything Is Content, loyalkaspar created simplified concise language tailored to platform and user, supported by the Comedy Sans custom typeface.
Hitco Logo Promises Chart Topping Music
Chermayeff & Geismar & Haviv create the branding for Hitco, a new entertainment label dedicated to producing chart-topping music.
Next-Generation Identity for Miami Marlins
The refurbished Marlins identity is energetic and vibrant in ways that uniquely represent the Miami community, with a focus on looking forward toward the future.
Library of Congress Logo Is Metaphorical Bookshelf
Pentagram has created a brand identity for the Library of Congress in Washington DC.
LogoLounge 2018 Trend Report
This year, logo trends show a pendulum shift from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments.
2018 Logolounge Trend Report
Tumbled – 2018 Logolounge Trend Report
2018 Logolounge Trend Report
Parallelogram – 2018 Logolounge Trend Report