Chase Design Group has developed an artful new look for Häagen Dazs shops intended to reflect a “Thät’s Dazs” personality. The project included creating the entire look and feel, as well as an entire visual identity system, for the brand.
Category: News
The Working Assembly Breaks Every Single Rule
The Working Assembly executes a visual refresh and creative campaign for singles dating app Stir, projecting a sense of levity and playfulness and flirtation. Outdoor posters and a refreshed interface are key to the launch.
SMAKK Humanizes Skincare Brand For Dogs
SMAKK’s design for FLOOF highlights the role that hygiene, in particular skincare, plays in a dog’s wellbeing. The goal: to interpret the brand applying the same standards and expectations that humans have for their products.
Xhilarate ‘Shields’ New Care Car Product
When Blendco Systems introduced an innovative car care product, they turned to brand design agency Xhilarate to create a visual identity and branding system that underscored the concept of protection.
Glassdoor Rebrands As Community For Real Workplace Conversations
Brand and digital studio Koto unveils a refreshed brand identity for Glassdoor. It coincides with the launch of a new mobile app and web experience, and positions the company as a community for real workplace conversations.
Top 5 Reasons To Attend MAX 2023
Adobe MAX, the Creativity Conference, is one of the largest gatherings of graphic and web designers, creative and art directors, and other leaders. GDUSA readers save big on a conference pass with promo code M23GDUSA.
2023 LogoLounge Trend Report
This 21st annual study by founder Bill Gardner provides a sweeping overview of logo trends gleaned from over 30,000 examples reviewed this year, as well as insights and musings on the cultural and commercial contexts from which they arise.
Belmont Park Identity Celebrates San Diego’s Unique Culture
BLVR’s new brand positioning and identity pays homage to Belmont Park’s heritage and the vibrant culture of San Diego, radiating the warmth of the sun, an iconic roller coaster, and a sense of adventure.
Twitter Wings It With New Logo
Elon Musk replaced the company’s blue bird silhouette with X, a term for what he has described as an “everything app.” Is it a branding disaster or a strong signal that change is coming? Needless to say, opinions vary.
Jackson Spalding Marks 28 Years With New Identity
Independent agency, Jackson Spalding, introduces a new visual identity and website, with a goal of treating itself as a client and underscoring a years-long transformation to serve brands as a fully integrated agency.
Consumers Dislike Social Media Logos With New Twitter At Bottom
Research by System 1 on social media logos shows a universal consumer dislike of all logos, but Twitter X leads race to bottom.
Designit Names Christine Pizzo Head of Design and Creative in Americas
Christine Pizzo reports to Laura Breines, Designit’s head of Americas, with a remit to strengthen the full-service, end to end design and creative offerings.
Hilary Lentini Inducted Into Marquis ‘Who’s Who’
Hilary Lentini has been inducted into Marquis Who’s Who. Lentini is an experienced business owner and award-winning graphic designer who has been in the industry for over three decades.
Nickelodeon Logo Brings Splat Back
After 14 years of a more mature logo, design studio Roger rebrands Nickelodeon with a return of the splat, the aggressive use of 3D, and new color pairings, to take the channel to new heights.
The Nation Redesigned By Athletics
The Nation engaged Athletics to help reinforce and amplify their position at the forefront of progressive political and cultural discourse through a modernized site experience and dynamic storytelling.
2023 GDUSA Digital Design Showcase
Our 23rd digital design awards saw record-breaking entries and here is a select showcase of winners. The contest formerly known as ‘Web Design’ has been expanded to better amplify the power of design to enhance online experiences.
Satoru Wakeshima Named Partner At CBX
As CBX marks its 20th anniversary, Satoru Wakeshima, a 17 year veteran of the agency, will balance the growing needs of current clients as well as looking ahead to the next 20 years.
Tielemans Updates Logo For Growing Nevada Bank
Nevada Bank and Trust turned to Tielemans Design for a necessary refresh to bring a more contemporary image to the organization and to better reflect the modernization of the services the bank provides as it continues to expand.
LBB Aces Virtual Golf Club Brand
LBB was involved from top-to-bottom, creating Rock Pile’s brand identity creating all the graphic elements from the logo, color palette, typography, and supporting marketing collateral.
Mother Design Brands Self-Hypnosis App
Self-hypnosis app reveri is launching a new brand identity by creative agency Mother Design that debunks the stigma that shrouds hypnosis with design that centers on focus and not lack of control.
VSA’s Arnett Joins Two (More) Boards
VSA Partners’ Chairman and Founder, Dana Arnett, has been appointed to two prominent boards, reinforcing his personal and VSA’s firmwide commitment to the Chicago community.
Span Goes Back To School
Span studio designed a modern, inclusive brand identity system for Nazareth University. Founded by women and originally a Catholic school, Nazareth has evolved into a non-denominational community of learners from diverse backgrounds and faiths.
Seattle Pride Embraces Galactic Love
Seattle Pride has a new theme: Galactic Love. The visual identity, developed by creative agency People People, is said to capture the essence of the queer community as one big, extravagant galaxy.
Johannes Leonardo Drives Volkswagen Bus Reboot
The campaign for Volkswagen’s ID.Buzz by Johannes Leonardo isn’t just another car reveal but a celebration of the rebirth of an iconic car that is a memorable part of America’s 1960s history, culture and legacy.
TBWA Aspires To Disruptive Design
TBWA establishes Design by Disruption® (DXD) to unite TBWA’s design capabilities and craft design that lives at ‘the heart and speed of culture.’ The global studio is headed by Bruno Regalo who says that ‘we believe design is omnipresent and unskippable.’
Hartz Unleashes Unconditional Love
Petcare brand Hartz and creative media agency of record Cutwater have partnered to launch a new brand platform and national campaign. ‘Unconditional love’ is intended to embrace the whole experience of pet families, even the challenging moments.
FAY’s Wordmark For Sound System Shape-Shifts
The ebbs and flows throughout LOBE’s sound studio inspired FAY to create a brand identity that was anything but static, developing both a design identity and custom asset generator tool. One result: a shape-shifting logo.
TDC Announces 35 Ascenders 2023 Winners
A wide-ranging group of typographic practitioners age 35 and under are recognized for their outstanding talent. The TDC Ascenders competition was first launched in 2018.
W+K Celebrates The Heinz Obsessed
HEINZ announces its first new global platform in its 150-year history. The “It Has to be HEINZ” campaign by Wieden+Kennedy is inspired by real-life stories of fans’ love of the brand, its ketchup and beans, and other varied products.
Kick and THREAD In Twin Cities Merger
Kick, an independently owned branding and design agency servicing brands that transform the health and wellness of humans and pets, has merged with Minneapolis-based agency THREAD Connected Content.
Play Brands People-First AI Company
Design studio Play created joyful graphics and messaging to underscore Avala’s commitment to building an equitable digital labor economy. Starting with a single pixel of data as a visual theme, Play instilled personality and purpose.
Xhilarate Rebrands Senior Community As Lifestyle Destination
Xhilarate rebrands Life Plan community Meadowood to emphasize amenities and activities. Russ Napolitano of the design firm explains that the target audience for senior communities is getting younger, more active and engaged.
Kraft Singles Logo Is Creamier
To stay up-to-date, Kraft turned to Jones Knowles Ritchie to modernize the look and feel of its design. The packages are now splashed in a color-blocked design of Kraft blue with a yellow square and a drippy, creamy logo while the slices are easier to unwrap.
AIGA Worldstudio Scholarship Announces Jurors
AIGA Worldstudio Scholarships support under-recognized and economically disadvantaged students pursuing degrees in graphic design, photography, and illustration. This year’s jury has now been announced.
Apple and BBDO Canada Big Winners at The One Show
“The One Show is 50 years young, and we continually strive to push boundaries, remain relevant, and are constantly evolving as the industry does,” says CEO Kevin Swanepoel. Apple, BBDO, W+K are among the big winners.
Frankel Identity Changes Conversation
Dave Frankel, formerly of Pentagram and COLLINS, has branded basketball sneaker company Common Enemy. Led by founder Ryan Gordon, the company supports and promotes an improved public health system.
World Cup 2026 Logo Unveiled
The road to the 2026 FIFA World Cup officially began when FIFA released the official logo for soccer’s biggest tournament, featuring an actual image of the World Cup trophy.
Where’s Stella? Logo Hides In Artworks
The history of Stella Artois and its logo dates back to 1366 in Leuven, Belgium. This means there is a probability that the beer portrayed in historical paintings throughout Europe could be a Stella Artois, and thus an advertising campaign was born.
British Vogue Releases Braille Edition
British Vogue has released its first braille edition. Titled ‘Reframing Fashion’, the May issue focuses on disability justice, accessibility and pride. It is produced in collaboration with Tilting the Lens, an accessibility and inclusion consultancy company.
New Sundance Logo Homage To Big Screen
Sundance, the independent film festival, reveals a new logo and its first full brand identity intended for long-term use. Porto Rocha designed the symbol and brand language to create continuity and flexibility.