This American Life, the popular public radio show and podcast, has a new flag-themed speech-bubble logo and a more easily browsed website.
Tag: identity
Rule29 Transforms Make-A-Wish Brand
Rule29 has created a new logo and overall rebrand for the Make-A-Wish Foundation.
MINI Logo Makes Minimalist Move
MINI, the car company owned by BMW, has a new logo that is flatter and minimalistic, for clearer recognition and reproduction.
Landor Steers Spinoff To Mobility Positioning
Landor creates an identity for Delphi Automotive’s Aptiv spinoff and then helps Delphi with its own new brand positioning.
Brigade Takes Curtain Call For Studio School Branding
BRIGADE helps the Studio School introduce its new name and identity with a text-based design and Hollywood lingo.
New Kickstarter Wordmark Balloons
Kickstarter has a new identity designed by Order and the inhouse Kickstarter team that features a chunkier wordmark and more editorially focused website.
Phenomenon Gets Personal With Home Loan Provider
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
New eHarmony Logo Makes Case For Lower Case
eHarmony, a pioneer of the online dating system, has redesigned its logo to include a warm lower case font and dynamic heart.
New YouTube Logo For A Multi-Screen World
Inhouse designers at YouTube and parent Google have refreshed logo, UI and UX design of the evolving streaming service.
X Marks The Spot For New IT Giant’s Logo
Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.
Colorful Star Graphics Shine For Franke+Fiorella
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
Mass Mutual Logo Symbolizes Holistic Solutions
MassMutual’s new logo by The Working Assembly is boldly blue with white dots to represent people, connections, and a new era of holistic financial solutions. Johannes Leonardo was in charge of overall creative and strategy.
Landor Identity Captures Human Conversation
For a leader in contact center solutions, Landor crafted a new identity and brand that captures the adaptability and fluidity of human conversation.
Bleeding Edge About.com Redesigns as Dotdash
Dotdash is the new name and look of internet pioneer site About.com as it continues to evolve into a vertical, multi-branded site.
Relaxing Retro Colors Pitch Baseball Nostalgia
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
HuffPost Redesign Signals New Accessibility
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Red Peak Brands New MetLife Spin Off
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
Tyson Rebrand Supports New Sustainability Model
Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.
High Tide Lifts Dig Inn Restaurants
High Tide creative agency overhauled the brand identity for the Dig Inn restaurant chain in anticipation of additional expansion.
ASICS Tiger Teams With Peckolick and BMD For New Identity
ASICS Tiger runs for a redesigned logo and retail identity.
Rebranding A Lifestyle Blogger For Bigger and Better
Jovenville has revamped the branding of Amy Marietta, a lifestyle blogger and content developer looking to grow.
Multicolored Nest Symbolizes WREN Women’s Advocacy Group
Alexander Isley Inc. has designed a comprehensive identity and communications program for WREN, an advocacy group for South Carolina women and family rights.
Snoopy Sidelined In New MetLife Branding
Prophet is behind a brand refresh for MetLife that evokes trusted partnerships and sidelines Snoopy and the Peanuts Gang.
New Taco Bell Logo Is About Customization and Color
Taco Bell has a flexible new logo created by Lippincott in collaboration with Taco Bell’s internal design group, TBD.
Fortune Develops New Sans Serif Logo Inhouse
Fortune, the business magazine, has redesigned its logo inhouse led by Creative Director Paul Martinez.
Community Is Key in Brooklyn Symphony Orchestra Identity
The Partners New York create a new brand identity for The Brooklyn Symphony Orchestra as it seeks to reach out to the community.
Red Peak Identity For Tech Firm Focuses on Connections
Brand strategy and design agency Red Peak created a visual identity, logo and brand personality for the former TBC Holdings, an ad tech company, which recently took the name Vivial.
Fresh Look For InSource Association For In-House Creative Leaders
A professional association for in-house creative leaders gets a fresh look.
Health and Fitness Chain Flexes The Power of Branding
Town Sports International is in the midst of a pilot program to update its 150 clubs with the help of New York digital agency Kettle.
Work-Order Lets Kodak Be Kodak
Kodak redesigns its logo for the first time in a decade, opting to bring back the iconic “K” that was introduced back in 1971.
Sagmeister & Walsh Energize New Meetup Identity
Meetup has overhauled its image and apps because “everything has to be blown up once in a while.” Design credits to Sagmeister & Walsh in collaboration with Meetup design director Jen Gergen.
Taylor Design Helps Young Adults Find Their Turning Point
Taylor Design has named, designed and developed a website that helps young adults in Connecticut who are struggling with mental illness.
Dell Rebrand Envisions New Day For Tech Giant
Brand Union has created a new visual look for Dell, Dell Technologies and Dell EMC that focuses on the company’s transformation to “a new day.”
Struck Strikes New Visual Theme For Universal Studios Hollywood
Struck creative agency updated the logo for Universal Studios Hollywood, and did it in such a way that it paired nicely with all the assets in the Universal parks portfolio.
Chermayeff & Geismar & Haviv Creates Heroic Identity
Chermayeff & Geismar & Haviv have designed a new identity for Course Hero, an educational online platform.
Subway Turns Page With Fresh Logo and Ad Campaign
Subway introduces new logo and joins other fast-food restaurants on new commitment to quality and freshness.
Visual Language in the On-Demand Age
Lee Coomber of Lippincott contends that as cross cultural symbolism starts to usurp written language, an interesting symbol based language has emerged.
Kids II and Joe Duffy Put Heads Together For Baby Mind Enrichment Products
Kids II relaunches its signature brands with a collaboration between Joe Duffy and the inhouse creative design team led by Adam Bain.
Hornall Anderson Brands Purpose-Driven Cruises
Hornall Anderson worked with Fathom cruises to help develop social impact cruises.
Ferroconcrete Urges Wine Shoppers To Winc Responsibly
New packaging and identity for personalized wine club