DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.
Tag: identity
Rule29 Builds Coffee House Brand From Ground Up
Branding Blackberry Market allowed Rule29 Creative to build a design experience from the ground up.
Taking The Dunkin’ Brand Beyond Donuts
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
Weight Watchers Changes Name in Wellness Push
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
Uber Reimagines How the World Moves
A collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry results in a more modern and friendly look for the global mobility company.
Perdue Packaging Ahead Of The Flock
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
BuzzFeed Spinoff Evokes Traditional Newspapers
A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.
10 Iconic Logo Designs
A quick look at the purpose of logos and ten of the most iconic and influential today.
Refined Serif and Premium Print Elevate Venerable Winery
FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.
Best Buy Logo Minimizes Shopping Tag
Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.
COLLINS Maps A New San Francisco Neighborhood
COLLINS creates a new unified neighborhood called The East Cut out of three separate and sometimes confusing boundaries in San Francisco.
Landor Brings Bayer Cross Into Digital Era
Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.
NPES Rebrands as Association For Print Technologies
NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.
New Dartmouth College Insignia Has Roots
Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.
This American Life Logo Raises The Flag
This American Life, the popular public radio show and podcast, has a new flag-themed speech-bubble logo and a more easily browsed website.
Rule29 Transforms Make-A-Wish Brand
Rule29 has created a new logo and overall rebrand for the Make-A-Wish Foundation.
MINI Logo Makes Minimalist Move
MINI, the car company owned by BMW, has a new logo that is flatter and minimalistic, for clearer recognition and reproduction.
Landor Steers Spinoff To Mobility Positioning
Landor creates an identity for Delphi Automotive’s Aptiv spinoff and then helps Delphi with its own new brand positioning.
Brigade Takes Curtain Call For Studio School Branding
BRIGADE helps the Studio School introduce its new name and identity with a text-based design and Hollywood lingo.
New Kickstarter Wordmark Balloons
Kickstarter has a new identity designed by Order and the inhouse Kickstarter team that features a chunkier wordmark and more editorially focused website.
Phenomenon Gets Personal With Home Loan Provider
Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.
New eHarmony Logo Makes Case For Lower Case
eHarmony, a pioneer of the online dating system, has redesigned its logo to include a warm lower case font and dynamic heart.
New YouTube Logo For A Multi-Screen World
Inhouse designers at YouTube and parent Google have refreshed logo, UI and UX design of the evolving streaming service.
X Marks The Spot For New IT Giant’s Logo
Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.
Colorful Star Graphics Shine For Franke+Fiorella
Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.
Mass Mutual Logo Symbolizes Holistic Solutions
MassMutual’s new logo by The Working Assembly is boldly blue with white dots to represent people, connections, and a new era of holistic financial solutions. Johannes Leonardo was in charge of overall creative and strategy.
Landor Identity Captures Human Conversation
For a leader in contact center solutions, Landor crafted a new identity and brand that captures the adaptability and fluidity of human conversation.
Bleeding Edge About.com Redesigns as Dotdash
Dotdash is the new name and look of internet pioneer site About.com as it continues to evolve into a vertical, multi-branded site.
Relaxing Retro Colors Pitch Baseball Nostalgia
Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.
HuffPost Redesign Signals New Accessibility
The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.
Red Peak Brands New MetLife Spin Off
Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.
Tyson Rebrand Supports New Sustainability Model
Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.
High Tide Lifts Dig Inn Restaurants
High Tide creative agency overhauled the brand identity for the Dig Inn restaurant chain in anticipation of additional expansion.
ASICS Tiger Teams With Peckolick and BMD For New Identity
ASICS Tiger runs for a redesigned logo and retail identity.
Rebranding A Lifestyle Blogger For Bigger and Better
Jovenville has revamped the branding of Amy Marietta, a lifestyle blogger and content developer looking to grow.
Multicolored Nest Symbolizes WREN Women’s Advocacy Group
Alexander Isley Inc. has designed a comprehensive identity and communications program for WREN, an advocacy group for South Carolina women and family rights.
Snoopy Sidelined In New MetLife Branding
Prophet is behind a brand refresh for MetLife that evokes trusted partnerships and sidelines Snoopy and the Peanuts Gang.
New Taco Bell Logo Is About Customization and Color
Taco Bell has a flexible new logo created by Lippincott in collaboration with Taco Bell’s internal design group, TBD.
Fortune Develops New Sans Serif Logo Inhouse
Fortune, the business magazine, has redesigned its logo inhouse led by Creative Director Paul Martinez.
Community Is Key in Brooklyn Symphony Orchestra Identity
The Partners New York create a new brand identity for The Brooklyn Symphony Orchestra as it seeks to reach out to the community.