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Tag: identity

Lippincott Modifies Century-Old DuPont Oval

Fresh, News October 9, 2018 Ilana Greenberg

DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.

Rule29 Builds Coffee House Brand From Ground Up

Package Design USA (PDUSA) October 9, 2018 Ilana Greenberg

Branding Blackberry Market allowed Rule29 Creative to build a design experience from the ground up.

Taking The Dunkin’ Brand Beyond Donuts

Fresh, News, Top Stories October 2, 2018October 2, 2018 Ilana Greenberg

Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.

Weight Watchers Changes Name in Wellness Push

Package Design USA (PDUSA), Top Stories October 1, 2018October 2, 2018 Ilana Greenberg

Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.

Uber Reimagines How the World Moves

Fresh, News September 25, 2018September 25, 2018 Ilana Greenberg

A collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry results in a more modern and friendly look for the global mobility company.

Perdue Packaging Ahead Of The Flock

Package Design USA (PDUSA) September 20, 2018September 21, 2018 Ilana Greenberg

New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.

BuzzFeed Spinoff Evokes Traditional Newspapers

Fresh, News August 1, 2018 Ilana Greenberg

A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.

10 Iconic Logo Designs

All Posts, Blog July 30, 2018 Ilana Greenberg

A quick look at the purpose of logos and ten of the most iconic and influential today.

Refined Serif and Premium Print Elevate Venerable Winery

Package Design USA (PDUSA) July 30, 2018July 31, 2018 Ilana Greenberg

FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.

Best Buy Logo Minimizes Shopping Tag

Fresh, News May 21, 2018 Ilana Greenberg

Best Buy redesigns its ubiquitous logo by setting the newly updated wordmark free from the giant yellow tag.

COLLINS Maps A New San Francisco Neighborhood

Fresh, News, Top Stories April 23, 2018May 14, 2018 Ilana Greenberg

COLLINS creates a new unified neighborhood called The East Cut out of three separate and sometimes confusing boundaries in San Francisco.

Landor Brings Bayer Cross Into Digital Era

Fresh, News April 9, 2018 Ilana Greenberg

Landor has partnered with Bayer to create a warmer and more open public face as the multinational focuses increasingly on health and nutrition.

NPES Rebrands as Association For Print Technologies

Fresh, News February 13, 2018February 21, 2018 Ilana Greenberg

NPES rebrands for the future as Association for Print Technologies (APTech) and moves to revitalize its signature PRINT® annual event.

New Dartmouth College Insignia Has Roots

Fresh, News February 7, 2018 Ilana Greenberg

Dartmouth College has a new visual identity and insignia by OCD that is based on a storied campus tree.

This American Life Logo Raises The Flag

Fresh, News January 12, 2018January 12, 2018 Ilana Greenberg

This American Life, the popular public radio show and podcast, has a new flag-themed speech-bubble logo and a more easily browsed website.

Rule29 Transforms Make-A-Wish Brand

Fresh, News January 12, 2018January 12, 2018 Ilana Greenberg

Rule29 has created a new logo and overall rebrand for the Make-A-Wish Foundation.

MINI Logo Makes Minimalist Move

Fresh, News December 14, 2017 Ilana Greenberg

MINI, the car company owned by BMW, has a new logo that is flatter and minimalistic, for clearer recognition and reproduction.

Landor Steers Spinoff To Mobility Positioning

Fresh, News December 13, 2017 Ilana Greenberg

Landor creates an identity for Delphi Automotive’s Aptiv spinoff and then helps Delphi with its own new brand positioning.

Brigade Takes Curtain Call For Studio School Branding

Fresh, News December 13, 2017December 13, 2017 Ilana Greenberg

BRIGADE helps the Studio School introduce its new name and identity with a text-based design and Hollywood lingo.

New Kickstarter Wordmark Balloons

Fresh, News November 20, 2017 Ilana Greenberg

Kickstarter has a new identity designed by Order and the inhouse Kickstarter team that features a chunkier wordmark and more editorially focused website.

Phenomenon Gets Personal With Home Loan Provider

Fresh, News October 30, 2017November 1, 2017 Ilana Greenberg

Phenomenon has create a brand for a major home loan provider to be more approachable and personal at every touch-point.

New eHarmony Logo Makes Case For Lower Case

Fresh, News September 27, 2017 Ilana Greenberg

eHarmony, a pioneer of the online dating system, has redesigned its logo to include a warm lower case font and dynamic heart.

New YouTube Logo For A Multi-Screen World

Fresh, News August 31, 2017August 31, 2017 Ilana Greenberg

Inhouse designers at YouTube and parent Google have refreshed logo, UI and UX design of the evolving streaming service.

X Marks The Spot For New IT Giant’s Logo

Fresh, News July 5, 2017July 6, 2017 Ilana Greenberg

Siegel+Gale creates a new logo for $25 billion IT services provider DXC Technology. The logo uses the “X” to indicate the transformative nature of the client.

Colorful Star Graphics Shine For Franke+Fiorella

Fresh, News June 5, 2017June 6, 2017 Ilana Greenberg

Franke+Fiorella has helped revitalize and build equity in the Questar, a leader in educational assessment and testing. The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio.

Mass Mutual Logo Symbolizes Holistic Solutions

Fresh, News May 30, 2017May 31, 2017 Ilana Greenberg

MassMutual’s new logo by The Working Assembly is boldly blue with white dots to represent people, connections, and a new era of holistic financial solutions. Johannes Leonardo was in charge of overall creative and strategy.

Landor Identity Captures Human Conversation

Fresh, News May 30, 2017 Ilana Greenberg

For a leader in contact center solutions, Landor crafted a new identity and brand that captures the adaptability and fluidity of human conversation.

Bleeding Edge About.com Redesigns as Dotdash

News, Products + Papers May 3, 2017May 5, 2017 Ilana Greenberg

Dotdash is the new name and look of internet pioneer site About.com as it continues to evolve into a vertical, multi-branded site.

Relaxing Retro Colors Pitch Baseball Nostalgia

Fresh, News May 1, 2017May 2, 2017 Ilana Greenberg

Vincent Romeo designed the graphics for Major League Baseball’s 2017 Spring Training with summer camp on his mind.

HuffPost Redesign Signals New Accessibility

Fresh, News May 1, 2017May 17, 2017 Ilana Greenberg

The Huffington Post unveils a shortened name and new design to support its positioning as a bolder, more accessible, more fun news source.

Red Peak Brands New MetLife Spin Off

Fresh, News March 19, 2017April 17, 2017 Ilana Greenberg

Red Peak has developed a visual identity system for new MetLife spinoff that specializes in life insurance and annuity solutions.

Tyson Rebrand Supports New Sustainability Model

Fresh, News March 1, 2017March 4, 2017 Gordon Kaye

Brand Union has rebranded Tyson with a weathervane to hearken back to the family farm, and to support new antibiotic-free and sustainability initiatives.

High Tide Lifts Dig Inn Restaurants

Fresh, News February 18, 2017March 8, 2017 Ilana Greenberg

High Tide creative agency overhauled the brand identity for the Dig Inn restaurant chain in anticipation of additional expansion.

ASICS Tiger Teams With Peckolick and BMD For New Identity

Fresh, News, Top Stories December 1, 2016June 7, 2017 Ilana Greenberg

ASICS Tiger runs for a redesigned logo and retail identity.

Rebranding A Lifestyle Blogger For Bigger and Better

Fresh, News November 30, 2016 Ilana Greenberg

Jovenville has revamped the branding of Amy Marietta, a lifestyle blogger and content developer looking to grow.

Multicolored Nest Symbolizes WREN Women’s Advocacy Group

Fresh, News November 30, 2016 Ilana Greenberg

Alexander Isley Inc. has designed a comprehensive identity and communications program for WREN, an advocacy group for South Carolina women and family rights.

Snoopy Sidelined In New MetLife Branding

Fresh, News, Top Stories November 29, 2016November 29, 2016 Ilana Greenberg

Prophet is behind a brand refresh for MetLife that evokes trusted partnerships and sidelines Snoopy and the Peanuts Gang.

New Taco Bell Logo Is About Customization and Color

Fresh, News November 18, 2016December 5, 2016 Ilana Greenberg

Taco Bell has a flexible new logo created by Lippincott in collaboration with Taco Bell’s internal design group, TBD.

Fortune Develops New Sans Serif Logo Inhouse

Fresh, News November 12, 2016November 14, 2016 Ilana Greenberg

Fortune, the business magazine, has redesigned its logo inhouse led by Creative Director Paul Martinez.

Community Is Key in Brooklyn Symphony Orchestra Identity

Fresh, News, Top Stories November 11, 2016November 14, 2016 Ilana Greenberg

The Partners New York create a new brand identity for The Brooklyn Symphony Orchestra as it seeks to reach out to the community.

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