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Tag: redesign

Rook/NYC Turns To Intense Matte Black Can For Shrubbly

Package Design USA (PDUSA) May 25, 2022May 26, 2022 Ilana Greenberg

Shrubbly founder Matt Sayre tapped NYC-based independent creative agency, Rook/NYC to elevate the brand amongst the current category of functional beverage competitors.

CONTINO Reimagines Unique Hot Springs Resort

Fresh February 4, 2022February 4, 2022 Ilana Greenberg

Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.

Top 10 Design Stories of 2021

Fresh December 30, 2021January 4, 2022 Ilana Greenberg

As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.

Fox Sports Nets New College Basketball Look

Fresh November 15, 2021November 15, 2021 Ilana Greenberg

A new design for Fox Sports basketball coverage features a court that deconstructs into a swirling series of colored floor planks infused with glowing lines. The elements flow through a virtual arena, wrap around logos, and are transition and bumper elements.

BBC Updates and Defends New Logo

Fresh October 24, 2021October 31, 2021 Ilana Greenberg

The BBC is updating its longtime logo design and adding a series of distinctive sub-brands for each of its major services

Design Bridge Updates Classic NYC Hot Dog Shop

Fresh October 11, 2021October 6, 2021 Ilana Greenberg

Crif Dogs hot dog shop’s brand redesign by Design Bridge New York incorporates true New York style and flair into a longstanding Manhattan icon.

ROOK/NYC Packaging Plants Seed For Growth

Package Design USA (PDUSA) September 14, 2021 Ilana Greenberg

The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.

Beardwood and Oikos Put Fruit First

Package Design USA (PDUSA) August 14, 2021August 14, 2021 Ilana Greenberg

Oikos has redesigned its blended packs with help from Beardwood&Co. The new look makes fruit the mouthwatering and unapologetic heroes.

Breakstone’s Branding Plays On Heritage

Package Design USA (PDUSA) July 9, 2021July 9, 2021 Ilana Greenberg

BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.

Coca-Cola Unveils Minimalist Can Design

Package Design USA (PDUSA), Top Stories April 17, 2021May 5, 2021 Ilana Greenberg

How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.

PepsiCo Gets A Grip On New 2L

Fresh, Top Stories November 21, 2020November 25, 2020 Ilana Greenberg

PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.

Chase Adds Modern Flavor To Morton Salt

Package Design USA (PDUSA) October 12, 2020October 30, 2020 Ilana Greenberg

Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.

Biondo Unifies and Simplifies For Back To Nature

Package Design USA (PDUSA) March 3, 2020March 3, 2020 Ilana Greenberg

B&G Foods chose The Biondo Group to update the branding and package design for Back To Nature.

Botanicals Featured in PROCure Packaging

Package Design USA (PDUSA) January 30, 2020January 30, 2020 Ilana Greenberg

Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.

The Atlantic Earns An ‘A’ For Design

Fresh December 4, 2019December 7, 2019 Ilana Greenberg

The Atlantic has unveiled the cover for its December 2019 issue signaling the magazine’s first substantial redesign since 2008. Most notable: the name is now a simple “A”.

Chase Design Illustrates Marie’s Gourmet Sub-Brand

Package Design USA (PDUSA) September 17, 2019 Ilana Greenberg

Today’s desire for healthier alternatives and adventurous flavors led to the creation of Marie’s first sub-brand with naming and design by Chase Design Group.

Jan Šabach Brings Father’s Moments to Life

Fresh September 8, 2019September 29, 2019 Ilana Greenberg

Jan Šabach honors the works of his father Petr Šabach (1951–2017), a well-known Czech writer, with a series of colorful, optimistic, and dynamic book covers.

Lay’s Bag Influenced by Instagram

Package Design USA (PDUSA), Top Stories September 1, 2019October 7, 2019 Ilana Greenberg

Lay’s newly redesigned potato chip bag has been updated for the social media era.

Huge Mobile-First Rebrand for Android

Fresh September 1, 2019September 18, 2019 Ilana Greenberg

The Android operating system now runs 2.5 billion devices; a brand refresh from Huge and Google focuses on a mobile-first digital experience.

Switch Brews New Brand for Lone Star Beer

Package Design USA (PDUSA) August 12, 2019August 12, 2019 Ilana Greenberg

Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.

Seal and Ribbon Elevate Cracker Barrel

Package Design USA (PDUSA), Top Stories July 15, 2019August 13, 2019 Ilana Greenberg

BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.

SRG Refreshes ‘Jamba’ and Redesigns Stores

Interactive Design, Package Design USA (PDUSA), Top Stories June 12, 2019July 9, 2019 Ilana Greenberg

Jamba Juice has a new look and logo thanks to SRG. Starting this summer, new Jamba locations will utilize the new design vision while existing store locations will be remodeled over time.

Lippincott Launches New Rocket Mortgage Logo

Fresh February 8, 2019February 9, 2019 Ilana Greenberg

Detroit-based Quicken Loans worked with Lippincott on a redesign for their Rocket Mortgage product and its affiliates.

Langton Creative Group Rebrands With A New Purpose

Fresh, News February 1, 2017February 1, 2017 Ilana Greenberg

Langton Creative Group (LCG), a digital design and branding firm based in New York City, has a new brand and website celebrating Progress by Design.

Mother Jones 40th Anniversary Redesign Is Inside Job

Fresh, News June 8, 2016 Ilana Greenberg

Orange is the new Mother Jones, part of a 40th anniversary redesign done largely inhouse, led by creative director Ivylise Simones.

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