To stay up-to-date, Kraft turned to Jones Knowles Ritchie to modernize the look and feel of its design. The packages are now splashed in a color-blocked design of Kraft blue with a yellow square and a drippy, creamy logo while the slices are easier to unwrap.
Chermayeff & Geismar & Haviv has redesigned the identity for Warner Bros. Pictures and the entire Warner Bros. family of brands. The new shield will be seen in two renditions: solid for corporate communictions and outline to promote content.
For the first time in decades, McCormick launches a new design for its core red cap branded products. Leveraging the redesign to further sustainability, the bottles are made from a 50% post-consumer recycled plastic.
GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.
Dr. Wilkinson’s Backyard Resort & Mineral Springs has a new identity by CONTINO that transforms the venerable resort into a vision of the future of the hospitality industry.
As we head into 2022, GDUSA looks back on a year of high-profile rebrands, new office and experiential space openings, and a proliferation of flat logos. Here are our top design news stories of 2021.
The BBC is updating its longtime logo design and adding a series of distinctive sub-brands for each of its major services
Crif Dogs hot dog shop’s brand redesign by Design Bridge New York incorporates true New York style and flair into a longstanding Manhattan icon.
Oikos has redesigned its blended packs with help from Beardwood&Co. The new look makes fruit the mouthwatering and unapologetic heroes.
BrandOpus’ latest work is an overhaul of Kraft Heinz’s cultured dairy brand and East Coast icon. The new work for Breakstone’s is a contemporary twist on the brand’s rich 130-year-old heritage.
PepsiCo has refreshed the 2 Liter bottle design across the entire portfolio. The company says that the decision reflects design-led thinking and best practices centered on an improved consumer experience.
Chase Design Group has undertaken a bold and contemporary graphic redesign of Morton Salt’s entire portfolio of retail products with the familiar Morton Salt Girl still at the center.
Terri Goldstein and The Goldstein Group redesigned the packaging for PROCure, focusing on the unique natural additives in the first aid products.
The Atlantic has unveiled the cover for its December 2019 issue signaling the magazine’s first substantial redesign since 2008. Most notable: the name is now a simple “A”.
Jan Šabach honors the works of his father Petr Šabach (1951–2017), a well-known Czech writer, with a series of colorful, optimistic, and dynamic book covers.
Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.
BrandOpus has reestablished Cracker Barrel Cheese as a premium offering within the category with new branding and packaging.
Detroit-based Quicken Loans worked with Lippincott on a redesign for their Rocket Mortgage product and its affiliates.
Langton Creative Group (LCG), a digital design and branding firm based in New York City, has a new brand and website celebrating Progress by Design.