The iconic labels on the flagship product of Campbell’s Soup Co. are getting their first redesign in five decades. To celebrate the milestone moment, the company is selling its first ever non-fungible token (NFT) of the new label with proceeds benefiting Feeding America.
Pearlfisher designs a symbolic whale tail bottle and brand identity for launch of sustainable and ocean-inspired family wellbeing brand, Love Ocean.
Planters, the 115-year-old snack company, has a new look, tone and strategic platform from Jones Knowles Ritchie (JKR) that puts substance front and center, along with a new advertising campaign.
Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.
Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
Dubai-based Covet Chocolatier aims to set themselves apart from other artisan chocolates by meticulously sourcing everything from ingredients to packaging. Graphic designer and illustrator is Meng Zhang; packaging wrap is Neenah® Blotter Papers.
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.