Little Big Brands has collaborated with Halo to rebrand its Holistic pet food line as well as to introduce Elevate that is positioned as nutritious, clean and premium. To own the shelf, Halo and LBB doubled down on purple.
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.
Chase Design Group helps Carnation Breakfast Essentials introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.
LOVE embraces Andy Warhol’s beauty philosophy for skincare brand SK-II. To make its point, the agency delved into another Warhol passion: broadcast tv and his famed technicolor patterns.
Electrix International analyzed 5000 supermarket products to find out which shade is used the most to influence the buying habits of grocery shoppers.
ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.
An Easy Open Lid will be available on OLAY’s most popular jars. The brand says it is committed to introducing more accessible packaging across all its products by 2025.
Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.
The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.
Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.
Pearlfisher designs a symbolic whale tail bottle and brand identity for launch of sustainable and ocean-inspired family wellbeing brand, Love Ocean.
Planters, the 115-year-old snack company, has a new look, tone and strategic platform from Jones Knowles Ritchie (JKR) that puts substance front and center, along with a new advertising campaign.
Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.
Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
Dubai-based Covet Chocolatier aims to set themselves apart from other artisan chocolates by meticulously sourcing everything from ingredients to packaging. Graphic designer and illustrator is Meng Zhang; packaging wrap is Neenah® Blotter Papers.
Interesting Development creates a natural, innocent and good-natured feel to the entirety of Vita Coco’s brand, starting with its packaging.
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.