Online grocer Misfits Market looks to continue the brand’s mission of breaking the cycle of food waste with a new private label brand, Odds & Ends.
Tag: Package Design News
Commanding Presence For Veterans Cut Bourbon
Veterans Cut, a limited release bourbon with a package design by Jess Glebe Design, achieves a commanding presence in an ultra-premium liquor space, showcasing a strong yet refined nod to veterans.
CF Napa Celebrates 50 Years Of Clos Du Val
Clos du Val engaged CF Napa to create a new celebratory offering – their 50th Anniversary Blanc de Noirs. The label design sets the brand name in a sans serif font, boldly front and center, to present a contemporary, fashion-forward feel.
Bluebird Giftbox Is Welcoming and Stylish
Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.
Sunset Farms Labels: Prestigious Look and Feel
Award-winning graphic designer Erik Borreson gave each Sunset Farms beverage label its own distinct look and feel, while ensuring its fit within the beverage family.
Cleopatra’s Skincare Branding: Fluid and Elegant
En Bouquet is a skincare and cosmetic brand for Gen Z, inspired by the natural ingredients used at Cleopatra’s Cosmetic Workshop along the Dead Sea. The project is by Jaspriya Sahmey.
Wine Label Collages Say Welcome
Drinks design specialist Denomination has created an evocative package for the latest wine varietal from House of Brown, the new second label from Brown Estate, Napa Valley’s first Black-owned estate winery.
Ricola Brands As Nature-Loving
Brand design agency Lewis Moberly reveals a fresh redesign for iconic Swiss brand Ricola as it appeals to its global market. The new positioning builds on Ricola’s roots, expressing the brand as nature loving and down to earth.
BIC’s BodyMark Champions Self Expression
JDO’s rebrand of BodyMark provides a distinct, yet flexible canvas that will help the BIC brand inspire young creatives to express themselves “without limits”. Photography features a diverse range of tattooed arms.
Radius Membership Kit: A Tactile Thrill
To welcome inaugural members into Radius, Hagerty’s new invitation-only car club, the design team created a membership kit that is an experience in and of itself – surprising and delighting new members at every moment.
Unimac’s Champagne Package Shines With Positivity
After a year of pandemic unknowns and hardships, Bonavita Design developed the concept and design for a custom holiday champagne package titled “Rising Up, Lifting Spirits” that helped Unimac greet the new year with positivity.
LBB Helps Halo Lead The Pack
Little Big Brands has collaborated with Halo to rebrand its Holistic pet food line as well as to introduce Elevate that is positioned as nutritious, clean and premium. To own the shelf, Halo and LBB doubled down on purple.
Orgain HydroBoost Separates From Pack
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
&Walsh Crafts Bombay 99 Identity
&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.
Affinity Creative Group Unleashes Sweet Design
Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.
Chase Design Group Makes A Splash
Chase Design Group helps Carnation Breakfast Essentials introduce its improved recipe and modern new look with strong taste appeal and nutritional credibility.
Coca-Cola Rolls Out New Cans
Natalie Suarez, senior brand manager, Coke Choice Portfolio: ‘We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design.’
LOVE Shares Warhol’s Beauty Philosophy
LOVE embraces Andy Warhol’s beauty philosophy for skincare brand SK-II. To make its point, the agency delved into another Warhol passion: broadcast tv and his famed technicolor patterns.
Packaging: The Most Common Colors That Sell Food & Drink
Electrix International analyzed 5000 supermarket products to find out which shade is used the most to influence the buying habits of grocery shoppers.
CBX Rebrand Keeps Tails Wagging
“Life is more fun with a dog” is the theme and positioning for CBX’s rebrand of Milk-Bone product packaging as well as a platform for potential line extensions beyond the iconic biscuit treat.
Live Clean Package Design Celebrates Natural Ingredients
ROOK/NYC created a brand identity and packaging design refresh that simplifies and amplifies the message that Live Clean is about natural and plant-based ingredients.
OLAY Lid Makes Beauty More Accessible
An Easy Open Lid will be available on OLAY’s most popular jars. The brand says it is committed to introducing more accessible packaging across all its products by 2025.
ROOK/NYC Packaging Plants Seed For Growth
The new packaging design for seed-based snack company 88 Acres was designed by independent creative agency, ROOK/NYC.
CBX Launches CPG Volume Design Offering
Brand design agency CBX launches Forge, a new volume design offering for CPG companies and retailers that can create product packaging scaled across thousands of product SKUs and dozens of product categories.
Chase and Häagen-Dazs Redefine Luxury
The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.
Campbell’s Soup Updates Iconic Can
The iconic Campbell’s Soup Co. labels have seen their first redesign in five decades thanks to a collaboration between Campbell’s and designers Turner Duckworth. To recognize the milestone, the company is selling its first ever non-fungible token (NFT) of the label to benefit Feeding America.
Public Address Says Yes To Small Batch Experiments
Public Address has completed a project with California winemaker Randall Grahm’s new wine brand, The Language of Yes, a series of small batch experiments.
Pearlfisher Whale Tail Makes Waves
Pearlfisher designs a symbolic whale tail bottle and brand identity for launch of sustainable and ocean-inspired family wellbeing brand, Love Ocean.
Embossed Icon Pays Homage To Brandlin Estate
Affinity Creative Group has branded Brandlin Estate after its name change. The program includes new packaging and wine labels, as well as a redesigned website.
Mr. Peanut Sheds His Shell
Planters, the 115-year-old snack company, has a new look, tone and strategic platform from Jones Knowles Ritchie (JKR) that puts substance front and center, along with a new advertising campaign.
Wellness Graphics Inspired By Botanist’s Notebook
Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.
Turner Duckworth Makes Its Mark
Turner Duckworth has crafted a new visual identity system for Maker’s Mark bourbon that builds off the famous red wax dip that tops the bottle.
Pearlfisher Branding Captures Duality of Cultures
Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.
Coca-Cola Unveils Minimalist Can Design
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Lea Carey Illustrates Zaddy’s Cans
Zaddy’s, a new ready-to-drink canned cocktail company, is introducing three new drinks, with the health conscious drinker in mind. Illustrator Lea Carey designed the labels, which evoke Northern California scenes and are easily removable for proper recycling.
JAM Cleans Up Ajax Portfolio
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
Uncle Ben’s Moves On From Racial Imagery
Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
Tecate Becomes More Cosmopolitan
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
Packaging Worth Coveting
Dubai-based Covet Chocolatier aims to set themselves apart from other artisan chocolates by meticulously sourcing everything from ingredients to packaging. Graphic designer and illustrator is Meng Zhang; packaging wrap is Neenah® Blotter Papers.
Rishi Tea Refreshes Brand With Compelling Packaging
Rishi Tea, with help from Studio MPLS and Neenah, has refreshed its brand identity and packaging.