domo domo Marketing recently completed activation of a brand refresh for Airstream Club International (ACI), the longest rolling, single-branded recreational vehicle (RV) club.
Author: Gordon Kaye
Wine Label Shows Big Heart
Hunt Hanson has rebranded I Heart Wines, a Freixenet Copestick-owned brand, with simplicity, vibrancy and vitality. The visual identity is intended to create a memorable asset and help fuel a global expansion.
Gordon Kaye: Making Sense of 60 Years
‘The more things change, the more they remain insane.’ As GDUSA winds up its sixth decade, a few thoughts about the evolution of graphic design as a discipline and profession, how it has morphed and changed over time, and how to make some sense of it all.
Graphic Novel Look For School Campaign
Denver-based agency Cactus partnered with acclaimed British illustrator Matt Taylor on an omni-channel graphic novel-y campaign for University Of Miami’s Herbert Business School.
Xhilarate Designs Key Reports For Crystal Stairs
Crystal Stairs, a LA-based nonprofit, collaborated with Xhilarate to create narratives that bring to light the work and challenges faced by the organization and the communities it serves.
Dove Changes Game For Black Hair
Addressing video games’ lack of realistic natural hair, Edelman and Dove partnered with the Open Source Afro Hair Library to create a comprehensive guide – “Code My Crown.”
Ribbon Identity Suggests Unity
Chermayeff & Geismar & Haviv designs the identity for America250, a nonpartisan celebration of the 250th anniversary of the signing of the Declaration of Independence. The image suggests unity, cohesion, continuity, an ongoing journey.
Applied Design Invokes New Orleans For Non-Alcoholic Cocktails
Applied Design has created a new line for Mockly’s non-alcoholic cocktails. ‘Second Line’ branding and packaging seeks to encapsulate the vibrant spirit, culture and essence of New Orleans.
Landor Floats Ultramarine Identity
Landor & Fitch is now simply ‘Landor’. The rebrand is the culmination of a five-year strategy that has seen the WPP company’s offerings expand and evolve. The signature color is a nod to the firm’s ferryboat origin story.
W+K Steers Ford Workwear Launch
Ford and Sydney Sweeney has launch a new workwear line. Wieden+Kennedy New York was responsible for the idea and created all the elements of the campaign from designing the merch, to the lookbook, to social assets and everything in between.
Fuel Your Team’s Creative Fire
Agencies shouldn’t just think about investment in learning in terms of money for products or technologies. Dan Crowder says the real investment needs to come in how you fuel your team’s creative fire.
George Tscherny: A Remembrance
Legendary graphic designer George Tscherny passed away in mid-November at the age of 99. Here is a poignant remembrance of ‘Mr. Tscherny’ from graphic designer turned accomplished fine artist Linda Stillman.
Ken Carbone’s Top Ten: Then And Now
Legendary designer Ken Carbone, a recipient of the 2012 AIGA medal, is currently a Senior Advisor to the Chicago-based strategic branding firm 50,000feet. He shares with us ten designers, then and now, who have inspired him.
New Book Calls For Design Diversity
CENTERED, edited by design educator Kaleena Sales, uses essays, interviews and images to present an inclusive, contemporary, and global look at design diversity, past and present.
The GDUSA Podcast #12: Debbie Barnett of Barnett Design
Surviving and Thriving in Business
Educator To Watch: Genaro Solis Rivero
Genaro Solis Rivero is an award-winning graphic designer and educator specializing in branding. He joined the Baylor University Art faculty in 2023, following five years of teaching Communication Design at Texas State.
Meri A. Page: Educator To Watch
Meri A. Page is an interdisciplinary designer originally from Maine and now based in Syracuse NY where she is an Assistant Professor of Communications Design at Syracuse University.
Amy Su To Creative Director At Cutwater
Creative and media agency Cutwater has bolstered its leadership team by welcoming Amy Su as Creative Director and Justin Juul as Director of Social. Su and Juul are working throughout Cutwater’s full client portfolio.
Kevin Hall: CT Designers Scored BIG in the ‘90s
Connecticut graphic designer Kevin Hall recounts the halcyon days of the 1990s when sports teams flocked to the state and sports loving designers like himself had a field day developing logos, branding and marketing materials.
Burns Design Group Crafts Touched By Teal Logo
Burns Design Group (BDG) has designed a logo for the recently inaugurated Barbara T. Ferraro Foundation for Ovarian Cancer Research. ‘These types of collaborations are satisfying. meaningful and heartfelt,’ says John Burns.
Palm Beach Meets Pacific Northwest
A new project for Layers by branding studio People People leans into the nostalgia and carefree feeling of summer camp with a whimsical suite of illustrations inspired by lakeside activities.
Kigelia Font Marks New Era For Moody Nolan
Moody Nolan has a new visual identity, marking a new era for the country’s largest African American-owned architecture firm.
Yellowstone Star Chases The Dream
Austin TX agency Preacher is helping actor Cole Hauser and team to launch Free Rein Coffee Company, a new brand that pays tribute to the hard working cowboys that he grew up around on and off set.
&Walsh Explores Colorful Habitats
&Walsh dives into the new and exciting world of biotech as it designs a visual language for Geltor, a company that produces animal-free proteins for beauty products and nutrition.
Odgis Rebrands Renewable Power Firm
Award-winning and woman-owned Odgis + Co has renamed and rebranded Deriva Energy. The logomark is intended to represent both solar and wind energy.
Blue Skies For Arizona Non-Profit
Designing To Combat Poverty AZURA is a nonprofit that provides a myriad of solutions that impact poverty from veteran services to childhood literacy to foster care. David Langton Creative developed the name and brand strategy from the words Arizona + Future, combining key letters from each. Langton notes that “we also leveraged the concept of […]
Enter Our 60th Anniversary GDUSA Design Awards
GDUSA’s 60th American Graphic Design Awards™ is our flagship end-of-year best-of-year competition open to everyone in the community. THIS COMPETITION IS NOW CLOSED FOR ENTRIES.
Everyday Is A Great Day For Barbie Including Halloween
New research from fashion experts Boohoo by Kourtney Kardashian reveals the most Googled Halloween costumes in each state. Barbie tops the list of pop culture-inspired costumes this year.
USPS Stamp Design Honors RBG
Designed by art director Ethel Kessler for the United States Postal Service, the Forever stamp commemorates Ruth Bader Ginsburg as an American cultural icon and passionate proponent of equal justice.
Airport Graphics Inspired By ’60s
Advertising and design agency Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion.
LA Girls School Branding Blends Artemis and Aegis
The Archer School for Girls has reintroduced itself with a brand identity developed in partnership with global design agency Design Bridge and Partners. The identity combines the classical and modern.
Inspiration In A Time of Unease
This October 2023 edition features our annual ‘Responsible Designers To Watch’ special report aka ‘Designing For Good’. Domtar is the exclusive and founding sponsor.
Teeming Canal Street Inspires CANAL Magazine
Sunday Afternoon, a women and BIPOC-owned creative company, is publishing CANAL, a print and digital broadsheet that celebrates their home neighborhood of Canal Street in Manhattan.
Designit Bolsters Americas Team
Designit, a Wipro-owned global experience innovation agency, names several hires as part of its growth strategy in the Americas. Most of the hires will focus on creative, design and brand-building for clients.
The GDUSA Podcast #11: Michele Pistone of Neenah
Michele Pistone of Neenah discusses the power of print and premium papers in a digital age, and the need for package and print designers to be confident in their paper knowledge.
Art Brings Dia de los Muertos To Life
PepsiCo’s Rockstar Energy Drinks has launched a new campaign, including a collection of limited edition cans by artist Joaquin Nava, that celebrates Dia de la Muertos and, more broadly, honors Mexican heritage and culture.
Crypto Branding Seeks To Rise Above
Grayscale Investments, the world’s largest crypto asset manager unveils a new brand identity. Created by IPG creative company Elephant, the rebrand coincides with the 10th anniversary of the firm and its flagship fund.
The Advantages Of A Variable Talent Approach For Your Workforce
Lucy Marino of Robert Half on the struggle to find top creative talent, and why the answer to success may lie in adopting a variable talent model for your creative workforce to bridge the talent gap.
Little Big Brands Leans Into Family Farming History
Wellshire recently tapped long-time partner Little Big Brands to lead a redesign of their portfolio of premium natural meats. The work leaned into the brand’s family farming history and DNA.