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Tag: Package Design USA

CF Napa Reimagines Lady Liberty

Package Design USA (PDUSA) February 14, 2023February 15, 2023 Ilana Greenberg

CF Napa created the logo and package design for Good Trouble, a new bourbon brand that supports social causes and honors those pursuing positive social change. The logo reimagines Lady Liberty as taming the beast of inequality.

Propel Rebrand Reinforces Gatorade Roots

Fresh February 13, 2023February 15, 2023 Ilana Greenberg

Propel’s new brand identity, designed by PepsiCo Design and Innovation, is on shelves now with the rollout expected to be complete by summer. It is accompanied by an ambitious partnership with actor and director Michael B. Jordan.

Michael Duffy: The Next Evolution In Intelligent Packfronts and Design

Blog, Package Design USA (PDUSA) January 31, 2023February 4, 2023 Ilana Greenberg

The evolution of smart packaging has only just begun, and the next great innovations are closer than we think. So contends Michael Duffy, Global Creative Director and Board Director at Equator.

Drinks Designer Denomination Toasts Three

People January 19, 2023January 19, 2023 Ilana Greenberg

Drinks specialist Denomination is increasing its capabilities in design innovation and sustainability with new appointees Simon Gawn, Butler Looney and Jonny Kearns. Rowena Curlewis is CEO of the global agency.

Molly Ungs: Consumers Want Sustainable Packaging. But Are We Ready For It?

Blog July 27, 2022July 27, 2022 Ilana Greenberg

Molly Ungs argues that the most effective way to reduce waste is to not create it in the first place. Both brands and consumers need to participate in the journey to address and change how we consume and dispose of the products we buy.

August Forest: Simple Yet Elegant

Fresh, Package Design USA (PDUSA) July 27, 2022July 27, 2022 Ilana Greenberg

GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.

Packaging Good Clean Fun

Package Design USA (PDUSA), Top Stories May 16, 2022May 18, 2022 Ilana Greenberg

BB&CO™ recently launched a line of bathing and cleaning products that mix good, clean fun with researched-backed science. The brand identity and package design system was created by designer and brand consultant Gina McKinna.

CF Napa Adds Pop To First Boba Alcoholic Beverage

Package Design USA (PDUSA) May 11, 2022May 11, 2022 Ilana Greenberg

Unifying Spirits came to CF Napa with the task of rebranding and educating consumers about the first alcohol-filled popping boba product. The result: a clean and bold package that captures the spirit.

Pearlfisher Packaging Breaks Barriers

Package Design USA (PDUSA) March 9, 2022March 9, 2022 Ilana Greenberg

Pearlfisher created sleek, joyful packaging with standout shelf presence for skincare company BYOMA. The square packaging makes shipping more efficient and contributes to sustainability.

Rockstar Unplugged Features Groove Shape

Package Design USA (PDUSA) February 1, 2022March 5, 2022 Ilana Greenberg

PepsiCo’s Rockstar Energy Drink unveiled a new kind of energy drink – Rockstar Unplugged –  encourages consumers to enjoy an energy drink when they want to unwind. A partnership with MTV is in the works.

PepsiCo Designers Energize Starbucks Entry

Package Design USA (PDUSA) January 30, 2022February 1, 2022 Ilana Greenberg

PepsiCo Design + Innovation created the new look for Starbucks BAYA, a new energy drink that is a joint venture between Starbucks and PepsiCo.

How Packaging Is Changing In The Age of Amazon

Blog January 26, 2022February 1, 2022 Ilana Greenberg

Amazon is responsible for over 49% of all online purchases and, in the process, has altered packaging and the packaging industry in significant ways.

Little Spoon Baby Food Gets Grown-Up Makeover

Package Design USA (PDUSA) November 25, 2021November 25, 2021 Ilana Greenberg

Little Spoon is upping its brand’s visual image while introducing fresh, on-the-go smoothies. The branding and packaging design firm is Little Big Brands.

Absolut: Home Swede Home

Package Design USA (PDUSA), Top Stories September 10, 2021September 20, 2021 Ilana Greenberg

Absolut Vodka unveils its biggest design update since its launch in 1979. Paying homage to its credentials of provenance, heritage and authenticity, the iconic bottle’s redesign is committed to showing that Absolut Vodka is still as original as when it began.

Chase and Häagen-Dazs Redefine Luxury

Package Design USA (PDUSA), Top Stories August 17, 2021September 3, 2021 Ilana Greenberg

The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.

Wellness Graphics Inspired By Botanist’s Notebook

Package Design USA (PDUSA) May 19, 2021May 20, 2021 Ilana Greenberg

Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.

Turner Duckworth Makes Its Mark

Fresh, Top Stories May 19, 2021May 20, 2021 Ilana Greenberg

Turner Duckworth has crafted a new visual identity system for Maker’s Mark bourbon that builds off the famous red wax dip that tops the bottle.

DRC On Mission To Make Packaging Eco-Friendly

Package Design USA (PDUSA) May 1, 2021May 13, 2021 Ilana Greenberg

Design Resource Center has launched a new sustainability initiative this spring aiming to make an impact in the consumer packaged goods industry.

Coca-Cola Unveils Minimalist Can Design

Package Design USA (PDUSA), Top Stories April 17, 2021May 5, 2021 Ilana Greenberg

How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.

CBD Oral Strip Delivery Is Relatable As Pack Of Gum

Package Design USA (PDUSA) April 1, 2021April 22, 2021 Ilana Greenberg

Affinity Creative Group has developed a 360-degree customer experience to deliver on PharmaStrip’s vision to offer a better form factor for the delivery of CBD and supplements.

Fortnight Collective Captures Kombucha’s Uplift

Package Design USA (PDUSA) April 1, 2021April 22, 2021 Ilana Greenberg

Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.

Lea Carey Illustrates Zaddy’s Cans

Package Design USA (PDUSA) March 31, 2021April 7, 2021 Ilana Greenberg

Zaddy’s, a new ready-to-drink canned cocktail company, is introducing three new drinks, with the health conscious drinker in mind. Illustrator Lea Carey designed the labels, which evoke Northern California scenes and are easily removable for proper recycling.

PepsiCo Designers Rise To Occasion

Package Design USA (PDUSA), Top Stories March 25, 2021April 7, 2021 Ilana Greenberg

New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.

TGG Balances Compliance With Beauty In Rx-to-OTC Switch

Package Design USA (PDUSA) March 25, 2021April 7, 2021 Ilana Greenberg

The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.

Hemp Beverage Keeps On Truckin’

Package Design USA (PDUSA) March 13, 2021April 7, 2021 Ilana Greenberg

MAD TASTY, a hemp-infused sparkling water, is embarking on its first ever OOH campaign. Through a partnership with OOH ad company Boxi, branded trucks will drive through neighborhoods in LA and Orange County.

Hilo Life Declares ‘No More Snackrifice’

Package Design USA (PDUSA) March 6, 2021April 7, 2021 Gordon Kaye

PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.

LIFEWTR Features Black Art Rising

Package Design USA (PDUSA) February 22, 2021February 23, 2021 Ilana Greenberg

In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.

New MGD Identity Has Nothing To Hide

Package Design USA (PDUSA), Top Stories February 22, 2021February 24, 2021 Ilana Greenberg

A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.

Affinity Creative’s Sweet Wine Labels

Package Design USA (PDUSA) February 17, 2021 Ilana Greenberg

Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.

Bourbon Legend Distilled Into Soda Brand

Package Design USA (PDUSA) February 7, 2021February 7, 2021 Ilana Greenberg

Cornett creative agency helps Buffalo Trace Distillery launch Freddie’s Old Fashioned Soda, a craft soda brand named in honor of its long-time Bourbon Hall of Famer Freddie Johnson.

Package Design Webinar This Week

Package Design USA (PDUSA) February 1, 2021February 2, 2021 Ilana Greenberg

Special alert for package designers: Neenah is hosting a free webinar on February 4 full of packaging inspiration, sustainable insights, and memorable branding ideas.

Phenomenon Branding Tackles Fatty Stigma

Package Design USA (PDUSA) January 15, 2021 Ilana Greenberg

Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.

Denomination Rebrand Signals Sweet Success

Package Design USA (PDUSA) January 10, 2021January 19, 2021 Ilana Greenberg

In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.

Design Packaging With A Sustainable End In Mind

Package Design USA (PDUSA) December 26, 2020December 26, 2020 Ilana Greenberg

Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.

JKR Makes Baskin-Robbins Cool Again

Package Design USA (PDUSA) December 22, 2020January 11, 2021 Ilana Greenberg

JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.

Humble Flower, Next Level Cannabis-Infused Skincare

Package Design USA (PDUSA) December 7, 2020December 7, 2020 Ilana Greenberg

Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.

Kulia Strives To Disrupt The Clean Beauty Market

Package Design USA (PDUSA) October 14, 2020October 16, 2020 Ilana Greenberg

Kulia paired up with San Francisco strategic design agency, Designsake Studio, to bring its beauty and skincare products to life with safe and sustainable materials such as Neenah® Folding Board.

Affinity Awakens the Spirit of Alaska

Package Design USA (PDUSA) October 6, 2020October 16, 2020 Ilana Greenberg

Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.

Uncle Ben’s Moves On From Racial Imagery

Fresh September 25, 2020September 25, 2020 Ilana Greenberg

Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.

Tecate Becomes More Cosmopolitan

Package Design USA (PDUSA), Top Stories September 23, 2020September 23, 2020 Ilana Greenberg

Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.

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