Absolut Vodka unveils its biggest design update since its launch in 1979. Paying homage to its credentials of provenance, heritage and authenticity, the iconic bottle’s redesign is committed to showing that Absolut Vodka is still as original as when it began.
The Häagen-Dazs brand tapped Chase Design Group to redesign their packaging, express the evolved brand positioning, and infuse an artful playfulness across the line.
Pearlfisher drew on the the ancient science of Ayurveda and Sri Lankan heritage of the co-founders to brand Botanistry, a premium wellness brand that balances function and flavor, body and mind.
Turner Duckworth has crafted a new visual identity system for Maker’s Mark bourbon that builds off the famous red wax dip that tops the bottle.
Design Resource Center has launched a new sustainability initiative this spring aiming to make an impact in the consumer packaged goods industry.
How do you redesign one of the most recognizable examples of package design in the world without compromising its distinctness? In the case of Coca-Cola, it seems the answer is: move the logo up a bit.
Affinity Creative Group has developed a 360-degree customer experience to deliver on PharmaStrip’s vision to offer a better form factor for the delivery of CBD and supplements.
Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.
Zaddy’s, a new ready-to-drink canned cocktail company, is introducing three new drinks, with the health conscious drinker in mind. Illustrator Lea Carey designed the labels, which evoke Northern California scenes and are easily removable for proper recycling.
New MTN DEW RISE ENERGY will launch with a bold visual identity created by PepsiCo’s in-house design team. A lion logo and LeBron James are in the mix.
The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.
MAD TASTY, a hemp-infused sparkling water, is embarking on its first ever OOH campaign. Through a partnership with OOH ad company Boxi, branded trucks will drive through neighborhoods in LA and Orange County.
PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.
In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.
A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.
Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.
Cornett creative agency helps Buffalo Trace Distillery launch Freddie’s Old Fashioned Soda, a craft soda brand named in honor of its long-time Bourbon Hall of Famer Freddie Johnson.
Special alert for package designers: Neenah is hosting a free webinar on February 4 full of packaging inspiration, sustainable insights, and memorable branding ideas.
Fatty15, a health supplement, was named to prompt conversation about the importance of healthy fat as part of an expansive branding program by Los Angeles agency, Phenomenon.
In the face of an increasing number of challenger brands, Castello del Poggio needed to shore up its position as a market leader. To achieve this, Denomination has brought all things Italian back to the fore.
Kristen Duncan of Neenah speaks candidly about consumer influence on sustainable branding decisions, and the role designers play in responsible disposal of product packaging.
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
Humble Flower skincare products, made with superior quality CBD and natural ingredients, looked to Edition to advance its packaging and destigmatize the use of cannabis. Neenah packaging products helped.
Kulia paired up with San Francisco strategic design agency, Designsake Studio, to bring its beauty and skincare products to life with safe and sustainable materials such as Neenah® Folding Board.
Affinity, a creative agency for wine, spirits, and other luxury products, reimagines Anchorage Distillery’s offering and re-establishes its brand essence by capturing the spirit of Alaska.
Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
For graphic designers, adding 3D work to the portfolio is quickly becoming standard practice. And it’s being made possible with innovative technology, such as AI and machine learning, along with more familiar workflows.
Carma Labs is releasing a newly designed Carmex Cold Sore Treatment with brand and package design by The Goldstein Group that features new architecture and green solutions.
Molson Coors Brewing Company has released Vyne, a hop infused sparkling water which brings to life the complex flavors of hops, with innovative branding by BrandOpus.
London agency & SMITH has unveiled branding and package design for Kib, a new herbal tea range launched by East African specialty food company.
Created by an award-winning design team, Kolluda is a range of packaging solutions developed specifically for CBD and nutraceutical products.
Brand work for sustainable vertical farm Forward Greens includes packaging that breaks the rules of the produce aisle.
Design agency quench was tasked with creating a visual identity for upstart brewery Newfangled and its new El Patio Beer.
As part of their zero-waste principle, Flow Cosmetics chose sustainable MetsaBoard to ensure that their products are natural all the way through to the packaging.
OM cannabis-infused wellness brand now has a redesigned logo and packaging that evokes an uber-luxe apothecary.
Food-and-beverage marketing-specialist quench has redesigned packaging for the venerable Sun-Maid raisins brand and Sun-Maid’s other fruit products.
Dubai-based Covet Chocolatier aims to set themselves apart from other artisan chocolates by meticulously sourcing everything from ingredients to packaging. Graphic designer and illustrator is Meng Zhang; packaging wrap is Neenah® Blotter Papers.
Kristen Duncan, Sustainability Manager at Neenah, speaks candidly about a wide variety of environmental topics on the eve of Earth Day 2020.
Our annual package design competition celebrates beauty, style, and designs that forges an emotional link with the buyer … more important now than ever before.
